NO MORE GUESS-WORK
We Identify And Authenticate Genuine Ethical Brands
Sustainable Business - Smartphones are owned by one in five people and have changed how many of the worlds most important industries work - from journalism to farming. But their production carries a cost; using more tha...
Story:theguardian.com

Why my 8,000 mile walk to meet Martin Luther King was worth it - When I set off on my 8,000-mile long walk, I thought that peace was a political issue. I walked from New Delhi, from the grave of Mahatma Gandhi to Moscow, Paris, London and Washington DC, deliveri...
Story:theguardian.com

NGOWatch – October 2014- Private-sector Chinese firms more responsive to allegations, and money lost to corruption could be funding schools A report by the Business & Human Rights Resource Centre (BHRRC) suggests it is tim...
Story:ethicalcorp.com

Journalist honoured for courageous reporting - Newspaper - DAWN.COM- WASHINGTON: A Pakistani journalist honoured for courageous reporting spoke out on Thursday against "brutality against reporters in her country as she expressed hope for greater freedom for the new...
Story:dawn.com

Is Rabbit the New Ethical Meat? — Vogue- On a misty, curving road in Basque Country, beside which saturnine sheep nose into tall wet grass, stands Mugaritz, one of the worlds best and most compelling restaurants, an eggshell-white buildi...
Story:vogue.com

Key Supply Chain Sustainability Trends 2014 – Press Releases on CSRwire.com- LONDON, Oct. 24 /CSRwire/ - Exploring the ways to build a responsible, resilient and secure value chain to minimise risks and future proof business is underpinning idea for the majority of supply c...
Story:csrwire.com

GreenBiz Jobs - Recent Jobs- Net Impact and the Boston College Center for Corporate Citizenship show the many paths to green careers that are possible besides the obvious roles. >Read More. With record numbers of people out of...
Story:jobs.greenbiz.com

Ethical Questions Continue to Mount on the Wendy Davis Campaign- Just last month, Newby Davis helped float a $201.5 million bond for the Dallas-Fort Worth International Airport and a $319 million bond for the Tarrant Regional Water District, according to the San...
Story:breitbart.com

Australian Ethical - best international equities fund - Permaculture College Australia- Did you know that permaculture pioneered the ethical investments movement in Australia Also permaculture inspired and supported the early formation of Australian Ethical, which recently (October 2...
Story:permaculture.com.au

Mineral mines that bring misery- In 2008, the 35th General Congregation of the Society of Jesus (GC 35) recognised the fundamental relationship between people and creation and called for a deepening of this relationship, saying: "...
Story:jesuit.org.uk

Cause & Effect?: Sen. Davis Voted For Bond Money, Became Bond Counsel - Defeat Wendy Davis- AUSTIN - Texans for Greg Abbott today released additional records that expose Sen. Davis ethically questionable relationship with the Fort Worth ISD, which was a client of Sen. Davis law firm whi...
Story:defeatdavis.com

Stephen Schneider and the “Double Ethical Bind” of Climate Change Communication- On the first anniversary of Steve Schneiders untimely death, it is worth reflecting on his contributions at the intersection of climate science, policy, politics and media in the public communicat...
Story:judithcurry.com

SPJ Code of Ethics - SPJ Code of Ethics Revised September 6, 2014 at 4:49 p.m. CT at SPJ’s National Convention in Nashville, Tenn. Download a printable copy [PDF]: 8.5x11 flyer | 11x17 poster | Two-sided bookmark Pream...
Story:spj.org

Sustaining life or prolonging dying? Appropriate choice of conservative care for children in end-stage renal disease: an ethical framework - Online First - Springer- Due to technological advances, an increasing number of infants and children are surviving with multi-organ system dysfunction, and some are reaching end-stage renal disease (ESRD). Many have quite ...
Story:link.springer.com

The Ethical Responsibility of Companies Toward Animals: A Study Among the Fortune Global 200 by Monique Janssens, M. Kaptein :: SSRN- Reasonable arguments can be advanced tot show that companies have an ethical responsibility toward animals. However, hardly any empirical research had been conducted to establish whether companies ...
Story:papers.ssrn.com

NHS dementia plan to give GPs cash for diagnoses criticised as ‘ethical travesty’ - The NHS is under fire for paying GPs to diagnose dementia by giving them £55 each time they identify the disease in a patient. The payments scheme, which NHS England has introduced to increase woef...
Story:theguardian.com

Is Content Curation an Ethical Content Strategy?- The question over the ethics involved with content curation is not a new debate. Its been going on for years, and I expect it to go on for years to come. Regardless of that continuing debate, one ...
Story:curationtraffic.com

Winterthorne: Where to Shop for Ethical Fashion- Thursday, October 23, 2014 Where to Shop for Ethical Fashion Hello there! I hope your week is going well. After my last post, some readers asked if I would share my favorite online clothing stores....
Story:winterthorne.blogspot.com

Defining the Four Cornerstones of Ethical Marketing - 7 Graces Founder Lynn Serafinn strips marketing back to basics and explores how to be an ethical marketer before attempting to do ethical marketing. Hi everyone. I havent been blogging much in...
Story:the7gracesofmarketing.com

Ethical content management: A double-edged knife to success - The Nation- Users are solely responsible for their comments.We reserve the right to remove any comment and revoke posting rights for any reason withou prior notice.
Story:nationmultimedia.com

Digital Dining: The Best Online Guides for Ethical Food- The IFC sketch-comedy show Portlandia once featured a scene embarrassingly familiar to those of us trying to eat local and sustainable food. The shows star hipsters (played by Fred Armisen and Car...
Story:onearth.org

Kindness by Design: Introducing an Ethical Boutique that's playing for Keeps!- Friday, 1 November 2013 Introducing an Ethical Boutique thats playing for Keeps! In March 2013, Kate Richards launched The Keep - with the purpose of providing a curated selection of ethical fashi...
Story:designandkindness.blogspot.com

The Ultimate Ethical Fashion Guide - Fashionhedge- Being a more ethical consumer shouldnt be hard. As a matter of fact, its very easy, there is one major rule that is the base of it all: I could stop here, since this is pretty much all you need t...
Story:fashionhedge.com

McLibel: Reputation damage writ large- Get answers to the latest issues and initiatives affecting your supply chain. Back for the 9th year, The Responsible Supply Chain Summit is the worlds leading meeting place for senior executives l...
Story:ethicalcorp.com

Relief Pharmacist - Fife and Tayside job - LloydsPharmacy - Fife- We aim to offer excellent customer service to all of our customers at all Lloydspharmacies and to remove any physical barriers to our goods...
Story:indeed.co.uk

Photo Essay: From Field to Fork at an Ethical Farm by Kayla Schultz and Paul Dunn — YES! Magazine- Heyday Farm, an environmentally sustainable farmstead that prides itself in combining traditional farming methods and new technology to grow more ethical food. The vision was to take traditional fa...
Story:yesmagazine.org

Leading with passion: Ethical Societies are Developed by Ethical and Responsible Individuals- Friday, October 24, 2014 Ethical Societies are Developed by Ethical and Responsible Individuals The anniversary of the Charter of The United Nations on October 24th each year serves as a good remin...
Story:leadingwithpassion777.blogspot.com

Home- Sunart Community Renewables and the hydro-electric scheme (its first project) have come about after three years hard work by members of the local charity, Sunart Community Company (SCC). In March ...
Story:sunartcommunityrenewables.org.uk

It's Now Illegal for Ello to Buy Ads, or Sell Your Data- New social network on the block, Ello, has sent out a memo telling subscribers - both current and future - not to worry, its sticking to its original plan, and will always offer an "ethical ad-fr...
Story:digitaltrends.com

Ethical Step! Amazon Rainforest bio shoes!- Get 1 dozen of any model of any color. all sizes available! This package has a special price for people who want to be our PARTNER RESELLER and start their own business! We help with all kind of ma...
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The CR Reporting and Communications Summit- Reporting CR activities is an evolving process. Developing a sophisticated and focused stakeholder engagement is no easy feat. Its our 8th year so how we can make things different Find out here: ...
Story:events.ethicalcorp.com

Do you have enough DVD player parts?- Nowadays, car entertainment has become a significant part of peoples daily life. No matter whether you go out for leisure or business, you must want to have an enjoyable journey by car, and thats w...
Story:netarticles.cu.cc

BigData-Startups -startups.com - The possibilities of Big Data are enormous, but moving into the Big Data era carelessly will have massive ethical and privacy impacts. We should master the technology and not the other way around. ...
Story:bigdata

Discover How You Can Prosper By Way of FarmVille Facebook Cheats-entrys-your-b.cu.cc - FarmVille is a real-time farm simulation internet game produced byZynga, presented as an official software program at thesocial-networking internet site Facebook. com and also as a goodApplication ...
Story:inets

Best Turnkey Websites - Do They Really Make Any Kind of Sense?-seine-paper-vwu.cu.cc - uAre you the important owner of such websites /uYes, you might be definitely the owner few body else. As soon as the purchase process had been ended, you have full copyright over these packages. A...
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List of ethical concerns in video games (partial)- Video games are used to covertly advance the political agendas of arms manufacturers. The aggressive marketing of capitalist war games is an inspiration to the U.S. military, which could take a pag...
Story:leighalexander.net

Athletics Advisers' Ethical Dilemma - The Chronicle of Higher Education- Back in the mid-2000s, Bruce A. Smith had an enviable commute. His Telegraph Avenue apartment was less than two miles from the University of California at Berkeley, where he worked as an academic a...
Story:m.chronicle.com

Violence against women and sports: ethical responsibility or brand control?- Male sports stars perpetrating violence against women is a phenomenon that, sadly, seems to cross both international and sporting borders. In the most recent high-profile case, NFL player Ray Rice ...
Story:theconversation.com

How some Gamergate supporters say the controversy could stop “in one week” - The Washington Post- Gamergate supporters said they want to talk about ethics. (AP Photo/M. Spencer Green) Last week, I wrote about the Entertainment Software Associations reaction to "Gamergate"  -- the months-long c...
Story:washingtonpost.com

What Are You Missing In Horse Racing Handicapping and How Much Does It Cost-online-mine-yh.cu.cc - Have you ever had this experience, youve handicapped a horse race and you are looking at the odds and they just dont make sense You ask yourself, Why is that horse the favorite You might also a...
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Athletics Advisers' Ethical Dilemma - Athletics - The Chronicle of Higher Education- Back in the mid-2000s, Bruce A. Smith had an enviable commute. His Telegraph Avenue apartment was less than two miles from the University of California at Berkeley, where he worked as an academic a...
Story:chronicle.com

W e are addressing a pressing problem, which is the inability of most consumers to reliably distinguish genuine ethical brands from imposters. We started researching so-called ethical brands in 1997 and in 2003 we began developing our unbiased, scientific methodology for validating or authenticating de-facto ethical brands so that we could in turn license them to display the ethical brand logo logo - confident in the knowledge that each one is 100% genuine and easily identifiable as such at any point of purchase.

From the outset our challenge was enormous as we set out a number of must-have features for our licensing model, which included a data-driven, evidence based qualification process functioning in near real-time, with an architecture that scales globally. Nothing less than an absolutely unbiased, evidence-based system would do.

The eb licensing model has been thoroughly tested and shaped by the participation of more than 70 organizations on every continent. This approach enabled us to refine our methodology; architect a sustainable solution and unlock an incredible value proposition for brand owners - including a license that is authenticed not once a year but each and every day - free of charge.

Making the decision to eliminate license fees in late 2010 completed our proposition as it fulfilled the last remaining feature we had demanded from the outset, which is to ensure that an ethical brand license can not be bought. Since then we have been preparing for our formal entry into the market in Q3/2011. We have our sights set on licensing 1 million organizations in 52 countries. We hope you will join us.

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Picture credit: Luc Legay, Paris, France