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We Identify And Authenticate Genuine Ethical Brands
Businesses have a role promoting peace in conflict zones - Coca-Colas latest television spot has all the hallmarks of an upbeat ad by a big western brand: smiling children, lively music, people dancing. Yet the background isnt sunny California, its the ...
Story:theguardian.com

How far can we go with the idea of a circular economy? - live chat - The circular economy (in which things are made to be made again) is much celebrated as an attractive alternative to the "take, make and disposeĚ economy that is pushing dangerously at our planets ...
Story:theguardian.com

Is there such a thing as an eco-swimming pool? - I learnt to swim as a young girl in late 1980s London, where the closest you could get to eco-friendly swimming was a big sign at the local leisure centre reading "OOL: notice there is no P in this...
Story:theguardian.com

Patagonia closes New York stores for climate march. What are other companies doing? - I recently had lunch with Mary Wenzel, a senior vice president at Wells Fargo who directs the banks environmental projects. The banks efforts are laudable: it intends to finance business opportun...
Story:theguardian.com

Throwing competition to the wind: cocoa manucfaturers collaborating - Our collective appetite for high-quality chocolate has led to an increase in cocoa production at an average annual rate of more than 3%. Three years ago, the chocolate confectionery industry surpas...
Story:theguardian.com

Ethical trap: robot paralysed by choice of who to save - tech - 14 September 2014 - New Scientist- Can a robot learn right from wrong Attempts to imbue robots, self-driving cars and military machines with a sense of ethics reveal just how hard this is CAN we teach a robot to be good Fascinated...
Story:newscientist.com

Using Ethical Guidelines to Effectively Challenge Over-prescribing Psychotropics for Children- In all countries there will be ethical and professional guidelines that support a psychologist or any mental health workers ability to professionally challenge practice that they have major concer...
Story:dxsummit.org

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Story:indiegogo.com

Scientists Invent an Ethical Robot- As technology continues to advance, more robots are created to make our lives easier. They drive our cars, take our meal orders, play our instruments, and even cheer for baseball teams. As robots c...
Story:ryot.org

Which Is Better Bottled or Tap Water? - Eluxe Magazine- In a consumer world of cheap, calorific soft drink options, water is the benevolent beverage, the go-to healthy refreshment. Fortunately we consumers have plenty to choose from, the most significan...
Story:eluxemagazine.com

Making an Ethical Decision- This app has been created to help users ask good questions about ethical choices. The information contained in this app/website is provided by the Markkula Center for Applied Ethics at Santa Clara ...
Story:scu.edu

Who is responsible for ethical risk? Workers’ capital and dilemmas for ethical investment campaigns- Pension funds are big money. Sometimes referred to as workers capital, these funds control around US$30 trillion globally. Australia, with its compulsory superannuation scheme, accounts for almost...
Story:ppesydney.net

Meet the Tar Sands PR Wizard- Levants deceptively simple arguments have been gaining traction among the champions of Albertas tar sands, and they were even picked up recently by US Energy Secretary Steven Chu. Yet they neglec...
Story:motherjones.com

Heirs to an Oil Fortune Join the Divestment Movement - NYTimes.com- John D. Rockefeller built a vast fortune on oil. Now his heirs are abandoning fossil fuels. The family whose legendary wealth flowed from Standard Oil is planning to announce on Monday that its $86...
Story:nytimes.com

Honesty in Direct Sales and Network Marketing- Im going to ask you two very direct questions that I want you to think seriously about. Are you letting your prospects know the truth about what its going to take Are you providing a real pictur...
Story:jackieulmer.com

10 Things Selling in a Flea Market Taught Me about Business - Part 2 - Part 2 of Lynn Serafinn s reflections on what almost 20 years in the open-air markets of the American southwest taught her about ethical business and marketing. Part 2 of 3. Earlier this week, I m...
Story:the7gracesofmarketing.com

JLL Demonstrates Corporate Citizenship and Sustainability Results in Global Sustainability Report-mena.com - Commenting on the report, Mr Alan Robertson, CEO of JLL, Middle East & North Africa, said: "Sustainability is gaining momentum globally and areas in our region, such as the UAE, have the opportunit...
Story:jll

Ethical Travel Guide - From Shores to Skylines- When I first started traveling, way back in 2001, I had no idea what ethical travel meant, or even where to turn for advice or information. Things have changed a lot since then, and Ive become pas...
Story:fromshorestoskylines.com

SoleRebels - Footwear That Will Make You Feel Good In More Ways Than One (Giveaway - 3 WINNERS)- Thank you SoleRebels for providing me with products to review, free of charge, and for sponsoring this giveaway. These are my own honest opinions. Once upon a time, there was a driven and passionat...
Story:emilyreviews.com

WIN £100 to Spend at Big Green Smile - Eluxe Magazine- What is it you need to get even more gorgeous, dear reader The latest mascara shade from Dr Hauschka Some hydrating Skin Food from Weleda An organic, minty fresh toothpaste Seductive scarlet li...
Story:eluxemagazine.com

London Fashion Week: The Conscious Collections - sustainable and ethical womenswear- One of the things that I love about chatting to designers who have a well-honed fashion conscience is that they always have a great story to tell about their collections. Be it a tale of sourcing c...
Story:thegoodwardrobe.com

Ad Click Xpress :: HOME- With the growing number of online marketing options available, its important for business minded people to select the one that is right for them. Choosing ACX takes the guesswork out of the decisi...
Story:adclickxpress.com

Win The Ultimate Chemex Coffee Kit- Dont let the delights of Chemex coffee be kept to only a lucky few! This month Ethical Bean Coffee is giving away a complete Chemex Coffee Kit. This kit is the ultimate way to show off your coffee...
Story:ethicalbean.com

The power of religion and prayer to head off climate disaster - Before the cacophony of noise around next weeks climate talks in New York becomes deafening, it is worth taking a moment to remember the fundamental reasons behind the wish to prevent global warmi...
Story:theguardian.com

World on track to be 4C warmer by 2100 because of missed carbon targets - Global ambitions to reduce emissions are becoming a bit like the resolutions we make to give something up at new year: the intention is sincere, but we dont always deliver. For the sixth successiv...
Story:theguardian.com

Agenda - Embed Sustainability into Procurement and Supply Chain: The Strategic How-To How do we stop being part of the problem in our purchasing behaviour Without a unified message to suppliers over social...
Story:events.ethicalcorp.com

It will take more than rebranding to make tar sands oil "ethical" - Ripping a page - or the cover - from fellow Conservative and former tobacco industry lobbyist Ezra Levants book, Prime Minister Stephen Harper and his new environment minister, Peter Kent, have ta...
Story:davidsuzuki.org

The Sustainable Supply Chain Summit- Get full details of speakers and agenda in the official e-brochure >>>>
Story:events.ethicalcorp.com

Questioning the ethics in ‚Äėethical‚Äô supply chains - Tradeshift Blog- Have some CSR initiatives become just a tool to palliate threats to public image A few weeks ago, I participated in a panel about supplier responsibility and discovered that my views may be somewh...
Story:blog.tradeshift.com

Ethical droids programmed to save 'humans' end up KILLING more than half of them - Trunews: Trunews:- Will robotkind be our undoing Ethical droids programmed to save humans end up KILLING more than half of them. If youre nervous about sitting in a self-driving car, then you may have good reason...
Story:trunews.com

Ethical droids programmed to save 'humans' end up KILLING more than half of them- If youre nervous about sitting in a self-driving car, then you may have good reason. A recent experiment by UK researchers attempted to find out whether robots would be able to save someone in a l...
Story:dailymail.co.uk

CMV: If there is no higher power or life after death, there is no such thing as universally ethical behavior. : changemyview- For people who have an opinion on something but accept that they may be wrong or want help changing their view. Awarding a delta: ∆ = ąÜ (unicode; works on Windows, Mac, Linux, and smartphones...
Story:reddit.com

What You Need to Know About Texting While Driving-chainyours-xk.cu.cc - Driving is an activity that would require our full attention. That fact is something that a lot of us take for granted because we might have gotten comfortable and used to driving without any accid...
Story:advertising

Free Reverse Phone Number Lookup - Is It Possible to Lookup a Phone Number for Free?-ad-veryr.cu.cc - There are many sites online that claim to offer free reverse phone lookup. But it can certainly be a free reverse phone lookup Many people were frustrated with sites that promise to offer free pro...
Story:web

Offshore IT Services and Ecommerce Website Development for business Needs-good-frk.cu.cc - Ecommerce Website Development has shown its power on all segments of online attendance in a quite tempting manner. At a time when everything can be tradition developed, right from a pair of jeans t...
Story:netentrys

The Brian Lehrer Show: A Former Football Fan's Lament - WNYC- Regarding Rubgy--it is a great game to watch without the breaks in the action that football has (every 8 second play is followed by at least 30 seconds of non-playing time--yawn). These Rugby guys ...
Story:wnyc.org

Pennsylvania High School Suspends Student Editor For Refusing To Print The Word 'Redskins'- by Adam Peck Posted on September 19, 2014 at 8:48 am Updated: September 19, 2014 at 12:49 pm "Pennsylvania High School Suspends Student Editor For Refusing To Print The Word Redskins" School offi...
Story:thinkprogress.org

What Are You Missing In Horse Racing Handicapping and How Much Does It Cost-online-mine-yh.cu.cc - Have you ever had this experience, youve handicapped a horse race and you are looking at the odds and they just dont make sense You ask yourself, Why is that horse the favorite You might also a...
Story:art

Is Using the Crowd Ethical in Pro Tennis?- If you watch tennis on television, in the United States at least, youll often hear the commentators advocating that players "use the crowd" to gain an advantage in their matches. The almost undisp...
Story:tennis.about.com

Brazilian Jiu Jitsu - It method to Control Your Opponent- Brazilian Jiu-jitsu is a far and wide fashionable mixed martial art that relies on better technique and influences the many Academies offers training in Brazilian Jiu-Jitsu with the aim of every tr...
Story:oursentrysnetworksvjz.cu.cc

High school suspends student editor for refusing to print the word 'redskins'- A year-long standoff between a Pennsylvania high school administration and its student body newspaper has resulted in suspensions, a $1200 fine, and an IndieGoGo campaign in protest-all because the...
Story:dailydot.com

W e are addressing a pressing problem, which is the inability of most consumers to reliably distinguish genuine ethical brands from imposters. We started researching so-called ethical brands in 1997 and in 2003 we began developing our unbiased, scientific methodology for validating or authenticating de-facto ethical brands so that we could in turn license them to display the ethical brand logo logo - confident in the knowledge that each one is 100% genuine and easily identifiable as such at any point of purchase.

From the outset our challenge was enormous as we set out a number of must-have features for our licensing model, which included a data-driven, evidence based qualification process functioning in near real-time, with an architecture that scales globally. Nothing less than an absolutely unbiased, evidence-based system would do.

The eb licensing model has been thoroughly tested and shaped by the participation of more than 70 organizations on every continent. This approach enabled us to refine our methodology; architect a sustainable solution and unlock an incredible value proposition for brand owners - including a license that is authenticed not once a year but each and every day - free of charge.

Making the decision to eliminate license fees in late 2010 completed our proposition as it fulfilled the last remaining feature we had demanded from the outset, which is to ensure that an ethical brand license can not be bought. Since then we have been preparing for our formal entry into the market in Q3/2011. We have our sights set on licensing 1 million organizations in 52 countries. We hope you will join us.

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Picture credit: Luc Legay, Paris, France