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We Identify And Authenticate Genuine Ethical Brands
UK's first 'poo bus' hits the road - Britains first poo bus will take to the road on Thursday, powered entirely by human and food waste. The 40-seat "Bio-BusĚ runs on biomethane gas, generated through the treatment of sewage and fo...
Story:theguardian.com

New UN program tasks corporate boards with heading sustainability efforts - When companies bemoan their difficulties with sustainability initiatives, a major barrier is almost inevitably the board of directors. While the majority of boards are quick to voice their support ...
Story:theguardian.com

Expanding roads won’t solve transport problems, locally-led schemes will - Transport is an extremely energy-intensive sector, and as with other areas like commercial or residential buildings, efficiency is vital if its to become sustainable. The cheapest, least damaging ...
Story:theguardian.com

Asia column ‚Äď Asia‚Äôs caring side- Asians consumers care more than their western counterparts, according to two new surveys - although the findings need a good dose of context To many it may seem counterintuitive. However, a growing...
Story:ethicalcorp.com

Saying 'No' to Force-Feeding at Guantanamo Bay - NYTimes.com- The Navy is persecuting a nurse with 18 years of military service for refusing to perform a procedure that the American Medical Association condemns as unethical. That is, for refusing to force-fee...
Story:takingnote.blogs.nytimes.com

Postcards from MBAx: capitalism's summer camp - When you think of successful MBAs, you might imagine men and women in suits, buying, selling, consulting and making decisions that can generate - or lose - millions of dollars in the blink of an ey...
Story:theguardian.com

HOME - The European Data Governance Forum-forum.com - "2015 will be a milestone year for privacy: the European data protection regulation is about to be finalized; the international trade negotiations will be ongoing; and final decisions on Internet g...
Story:europeandatagovernance

Investors ask for tax transparency at G20 - Ethical Investor: equity - Investors want comprehensive transparency and disclosure to be core principles of the international taxation system reforms put to the G20 Leaders Summit in Brisbane last weekend. "Financial secrec...
Story:ethicalinvestor.com.au

Green Issues by Agy: Upcycling with Chibitronics- Interesting application, one could also make Christmas cards by using these stickers:-)
Story:greenissuessingapore.blogspot.com

Adaaf Advisory Service : Technical Newsletter equity tips equity newsletter commodity tips commodity newsletter contributor, technical, technical writers, authors, technical analysis, stock markets analysis, newsletters, commodity analysis- Adaaf Advisory Service  Newsletter Type : Ethical-Stock-Advisory | 20 Nov 2014 | Adaaf Advisory Service focuses on ethical investing.The philosophy lies in investing in equity markets and not specu...
Story:indianotes.com

We are all ethical - until we go to work... - Terra Infirma- Interesting piece of research doing the rounds in the media where they found that bankers were more honest when they werent thinking about being bankers. This suggests that bankers arent inherent...
Story:terrainfirma.co.uk

Recycled Copy Paper - Every year, over 15 million hectares of Earths forests are destroyed. In Australia, since European settlement, over 90 per cent of our old growth forest have been cleared and logged. Today, woodch...
Story:wilderness.org.au

BBC News - UK doctors have 'ethical duty' to prevent waste- Doctors have an ethical duty to prevent waste in the NHS, argues a report by the Academy of Medical Royal Colleges. Its authors point to potential savings of nearly £2bn. Examples include better us...
Story:bbc.co.uk

Three-parent babies? Let's not forget about begetting - Think Christian- Every few months, a story pops up about a new frontier in reproductive medical technologies: so-called "three-parent IVF.Ě NPR recently reported on efforts in Britain to allow embryos created via t...
Story:thinkchristian.reframemedia.com

CS Scan- Clinical Supervision is a formal professional relationship between two or more people in designated roles which facilitates reflective practice, explores ethical issues and develops skills. Clinica...
Story:acmhn.org

Caring and Conflicted: Mothers’ Ethical Judgments about Consumption- Literature on consumer ethics tends to focus on issues within the public sphere, such as the environment, and treats other drivers of consumption decisions, such as family, as non-moral concerns. C...
Story:scienceindex.com

From Caring Entrepreneur to Caring Enterprise: Addressing the Ethical Challenges of Scaling up Social Enterprises- Beyond green niches Growth strategies of environmentally-motivated social enterprises The article examines the strategies by which environmentally-motivated social enterprises seek to scale up the...
Story:scienceindex.com

The View From The Pier: The Colour Of The Future- Transparency is a primary goal for ethical fashion. Its a simple thing, really: knowing and, more importantly, being able to show where your goods are made and where the materials that went into m...
Story:blog.pier32.co.uk

The perfect ethical Christmas gift-archive2.com - Do you want a more ethical Christmas present Want something that will last the whole year through Why not ask for a gift subscription to Ethical Consumer. The magazine and website ARE packed full...
Story:us2.campaign

Eating is an ethical statement? Weight Loss Motivation Support- An old friend dropped by the other day. Shes changed a lot over the years. Led a very interesting life, with more than her share of challenges along the way. She just got back from a trip to Asia ...
Story:viva.celebratewomantoday.com

Ethical Fashion Offers and Discounts- Annie Greenabelle at Topshop Free UK delivery with discount code FREE50 60% Off all dresses at Ottillie Pop with discount code POP60 (offer ends 31/12/14) Get 10% off at Braintree Clothing when you...
Story:ethicalfashionblog.com

The perfect ethical Christmas gift-archive1.com - Inspire and enlighten your friends and family with the unique gift of a years subscription to Ethical Consumer. Give a Christmas gift subscription for only £29.95.  Each Christmas Gift Subscriptio...
Story:us2.campaign

ETHICAL - Hello! Were delighted to have you back! Although we all need to make a living, theres a lot more to business than just the bottom line. Thats why ideas such as "serviceĚ and "integrityĚ loom lar...
Story:berlitz.co.jp

What To Do About Uber? - The Baffler- On Monday, BuzzFeed editor-in-chief Ben Smith published a report from a dinner he and several other media figures attended with Uber executives. During the dinner, Smith wrote, senior vice presiden...
Story:thebaffler.com

Twitter Community Management Dashboard - Commun.it categorizes people in 3 groups: Influencers, Supporters & Engaged Members. Judged by followers/following ratio, your engagement history, retweets & brand mentions.
Story:commun.it

Internet Business Plan ¬Ľ Building Back Links The Ethical Way- Its a shame that more people dont pay attention to ethics and morals, but the fact is they dont. You can do the right thing by Google however, and this article can help you. Continue reading to ...
Story:1bizplan.com

Text - H.R.1422 - 113th Congress (2013-2014): EPA Science Advisory Board Reform Act of 2014 - Formatting necessary for an accurate reading of this legislative text may be shown by tags (e.g., or ) or may be missing from this TXT display. For complete and accurate display of ...
Story:congress.gov

HSJ Live 21.11.2014: Is the CQC sanctioning a 'snoopers' charter'? - The regulator has to overcome some ethical hurdles, writes Michael Boyd, plus the rest of todays news and comment 7.00am Good morning. Michael Boyd writes that collating direct evidence to support...
Story:hsj.co.uk

Former Amazon employee plans hunger strike, as standoff with company escalates - GeekWire- Former Amazon employee Kivin Varghese, who has been protesting outside the companys Seattle headquarters for the past two weeks, says he will start a hunger strike next week, with plans to continu...
Story:geekwire.com

Injecting Your Passion, Values and Purpose into Your Business - 7 Graces co-director Nancy Goodyear explains how aligning your business with what you care most about can make work more enjoyable, satisfying and fulfilling. Running a business takes a lot of time...
Story:the7gracesofmarketing.com

#FutureChat on Friday: A breakthrough for 'Ethical Authors'?- Join us Friday (21st November) for our weekly #FutureChat with The FutureBook digital publishing community, live on Twitter at 4 p.m. London (GMT), 5 p.m. Rome, 11 a.m. New York, 8 a.m. Los Angeles...
Story:thebookseller.com

Music Clout - Was This Musician's Plan Ethical?- Independent artists working on budgets are always looking for innovative and cost-effective ways to expose new people to their music.  Preston Edmands is one such artist.  I had never heard of Pres...
Story:musicclout.com

The National Organization for Marriage has collapsed into debt.- There could, of course, be other factors at play; because the group is so deliberately opaque, we cant really know if there was a breakdown in leadership. (That purported 2011 putsch against Maggi...
Story:slate.com

June 21 Birthday Horoscope Personality - Sun Signs- IF YOU ARE BORN ON THIS DAY, JUNE 21, you may appear to be unemotional but you are actually a very likable person. You may have a sophisticated way about you but typically, you are down to earth, r...
Story:sunsigns.org

Style Sunrise: - James & Co: Where Style Meets Humanity...- - James & Co: Where Style Meets Humanity... Faux Leather Violetta Bag, £35.50* Faux Leather Lelia Purse, £32.00* James & Co is an Australian based business designing faux leather accessories. As we...
Story:stylesunrise.co.uk

We Love the Pentagon‚Äôs ‚ÄėEncyclopedia of Ethical Failure‚Äô- Ethically, its been a rough couple of years for the military. In July 2013, an Air Force major general went on an epic five-day bender while on a diplomatic mission in Russia. That November, Navy ...
Story:medium.com

The Himalayan Times : Seven Women bags Ethical Enterprise Award 2014 - Detail News : Nepal News Portal- KATHMANDU: Seven Women, an aid organisation dedicated to empowering marginalised Nepali women, has been announced the winner of Ethical Enterprise Award 2014 by Moral Fairground, Australia. A press...
Story:thehimalayantimes.com

One Clinic At A Time: A Review of Abortion Free- Troy Newman starts off his new book (written with colleague Cheryl Sullenger) with a confession: "I like it-no, I love it-when abortion clinics close. When the news hits that another abortion clini...
Story:unmaskingchoice.ca

Pakistani Celebrities Going Away From Ethical Standards- Renowned Islamic scholar Maulana Tariq Jameel warned Muslims of Pakistan to follow the celebrities. In his speech he condemned unethical acts of Pakistani celebrities and warned people not to follo...
Story:newzpk.com

W e are addressing a pressing problem, which is the inability of most consumers to reliably distinguish genuine ethical brands from imposters. We started researching so-called ethical brands in 1997 and in 2003 we began developing our unbiased, scientific methodology for validating or authenticating de-facto ethical brands so that we could in turn license them to display the ethical brand logo logo - confident in the knowledge that each one is 100% genuine and easily identifiable as such at any point of purchase.

From the outset our challenge was enormous as we set out a number of must-have features for our licensing model, which included a data-driven, evidence based qualification process functioning in near real-time, with an architecture that scales globally. Nothing less than an absolutely unbiased, evidence-based system would do.

The eb licensing model has been thoroughly tested and shaped by the participation of more than 70 organizations on every continent. This approach enabled us to refine our methodology; architect a sustainable solution and unlock an incredible value proposition for brand owners - including a license that is authenticed not once a year but each and every day - free of charge.

Making the decision to eliminate license fees in late 2010 completed our proposition as it fulfilled the last remaining feature we had demanded from the outset, which is to ensure that an ethical brand license can not be bought. Since then we have been preparing for our formal entry into the market in Q3/2011. We have our sights set on licensing 1 million organizations in 52 countries. We hope you will join us.

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Picture credit: Luc Legay, Paris, France