NO MORE GUESS-WORK
We Identify And Authenticate Genuine Ethical Brands
Why does palm oil still dominate the supermarket shelves? - In the 1940s, if a Briton hoped to include some butter or shortening in their diet they were subject to a strict set of government-imposed rations: two ounces of butter and four ounces of cooking f...
Story:theguardian.com

Your circular economy inspired Christmas gifts - in pictures - In the wake of Black Friday, when 30,000 people literally bought crap, and in the run up to Christmas, we asked readers to send us photos of their sustainable approach to gift giving. Providing som...
Story:theguardian.com

How about a ‘not-so-fast' track for the Trans-Pacific Partnership? - The Trans-Pacific Partnership, a potentially historic trade agreement being aggressively pursued by the Obama administration, represents a cornerstone in its strategic pivot to Asia. If ratified by...
Story:theguardian.com

Ebay joins Google and others in dumping Alec over climate stance - Ebay announced on Thursday its severing ties with the American Legislative Exchange Council (Alec) because of the lobbying groups views on climate change. The online marketplace is the latest tec...
Story:theguardian.com

Chiquita settles lawsuit over green marketing, but the legal battle isn't over - Chiquita has reached a settlement in a lawsuit over its claims of environmentally friendly production, which a Seattle nonprofit alleges amounts to deceptive marketing. Now the group - Water and Sa...
Story:theguardian.com

Santa's real workshop: the town in China that makes the world's Christmas decorations - Theres red on the ceiling and red on the floor, red dripping from the window sills and red globules splattered across the walls. It looks like the artist Anish Kapoor has been let loose with his w...
Story:theguardian.com

Shopping for good: nine gifts that give back - The season of giving is here. But all the presents - as well as cards, wrapping, trees, travel, decorations, food and drink - associated with Christmas take a toll on the planet and its people. A 2...
Story:theguardian.com

Last-minute Christmas gifts with a difference- At the time of writing, Im going out of my way to avoid doing the Asda Xmas bigshop. Its grim seeing people stockpiling food like theyre preparing for the apocalypse, rather than having a knees ...
Story:schpunk.co.uk

Introducing ethical dining that leaves a good taste in the mouth- In the same way Michelin awards a star rating based on the quality of the food, the SRA rates restaurants, cafés and caterers based on their sustainability - as one-star, two-star or three-star Sus...
Story:uk.TheTruth24.com

The World's 10 Best Ethical Travel Destinations- Of all the places Jeff Greenwald has traveled to in his life, few were as surprising as Iran. Greenwald is the executive director of Ethical Traveler, an all-volunteer, non-profit project of the Ea...
Story:care2.com

Defining the Four Cornerstones of Ethical Marketing - 7 Graces Founder Lynn Serafinn strips marketing back to basics and explores how to be an ethical marketer before attempting to do ethical marketing. Hi everyone. I havent been blogging much in...
Story:the7gracesofmarketing.com

Sustainability trends: Top ten trends from 2014- Ethical Corporation reviews ten stand-out issues for corporate responsibility and sustainability in 2014 It was another worrying year on the global warming front. Many companies continue to take em...
Story:ethicalcorp.com

Americans Rate Nurses Highest on Honesty, Ethical Standards- WASHINGTON, D.C. -- In 2014, Americans say nurses have the highest honesty and ethical standards. Members of Congress and car salespeople were given the worst ratings among the 11 professions inclu...
Story:gallup.com

10 Things Selling in a Flea Market Taught Me about Business - Part 1 - Lynn Serafinn shares what she learned in her 20 years in the open-air markets of the American southwest and shows how it can inform todays ethical entrepreneur. Part 1 of 3. Todays my birthday. I...
Story:the7gracesofmarketing.com

Ethical partnerships: a view from the South - European Association for International Education- North-South partnerships appear to remain the dominant model in the current context of internationalisation of higher education in South Africa. Partnerships involving institutions in the Global No...
Story:eaie.org

Ethical Trading- We listen actively and act thoughtfully. We will create a deeper connection with our suppliers and their respective communities through open dialogue.  We have around 3,000 General Merchandise and ...
Story:corporate.marksandspencer.com

Reflections on the 7 Graces - the First Five Years - Lynn Serafinn , author of the 7 Graces of Marketing , looks at the evolution of the 7 Graces ideology from original concept to expansion into the wider community. I havent been blogging very much ...
Story:the7gracesofmarketing.com

SeaWorld Admits To Giving Orcas Anti-Anxiety Drugs- [UPDATE 2: SeaWorld Gave Nursing Orca Valium, Against Accepted Vet Guidelines][UPDATE: SeaWorld Gave Valium To Whales For "Grotesque" Behavior Unnatural In The Wild]   Trainers at SeaWorld have bee...
Story:thedodo.com

Frontiers - Davis (2014) called for "extreme caution in the use of non-invasive brain stimulation (NIBS) to treat neurological disorders in children, due to gaps in scientific knowledge. We are sympathetic to...
Story:journal.frontiersin.org

Royal College :: Accreditation of Simulation Programs- Canadian organizations seeking simulation accreditation are required to pay a non-refundable administration fee of C$2,500 prior to submitting their completed application form (called the Accredita...
Story:royalcollege.ca

Ethical Hacking and Penetration Testing (Kali Linux)- Ethical Hacking (EH) and Web Application Penetration Testing (WAPT) Course is IT Security (Offensive) Security Course that teaches you how to find vulnerabilities (bugs or loopholes, like codin...
Story:udemy.com

Management Spotlight: Dirk Voeste, BASF- BASF has earned a place on the Dow Jones Sustainability Index for an impressive 14th consecutive year. Ethical Corporation talks to the chemical giants head of sustainability and finds a company f...
Story:ethicalcorp.com

Amazon.co.jp: The Ethical Consumer: Rob Harrison, Terry Newholm, Deirdre Shaw: 洋書- Who are ethical consumers and why are they on the rise Leading the way towards answering this question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like b...
Story:amazon.co.jp

Subscription Packages - Below is a breakdown of our subscription packages and what benefits each package offers. To begin enjoying the boost that our expert analysis provides, simply select your desired package above and ...
Story:events.ethicalcorp.com

Analysis: Phones – Dial S for sustainability- The biggest mobile phone companies have joined a scheme to unify sustainability ratings O2, Vodafone and Orange have committed to a sustainability rating system that their non-profit partner, Forum...
Story:ethicalcorp.com

Crackerjack Selling Secrets user review. Is Crackerjack Selling Secrets a scam?- Crackerjack Selling Secrets Review, is Crackerjack Selling Secrets useful or just another junk product If you are looking for user reviews on Crackerjack Selling Secrets you have come to the right...
Story:crackerjacksellingsecrets.rsscb.com

How To Handle Ethical Disagreements With Clients- Sometimes, you may get a client who wants you to do something that youre just not comfortable with. We all want to please our clients, but how do you please a client who, say, really wants you to ...
Story:speckyboy.com

NFP Develops Ethical Buying Tool- An Australian Not for Profit has launched a free tool that it claims will help a growing number of conscious consumers to browse and buy ethical products from thousands of online brands without cha...
Story:probonoaustralia.com.au

Has Silicon Valley lost its ethical compass? - Agenda I The World Economic Forum Agenda I The World Economic Forum- If Socrates gadfly was in Silicon Valley, it would have a lot of lazy horses to sting. The citizens of the techno-polis appear oblivious to how the outside worlds perception of them has changed, ...
Story:agenda.weforum.org

Running a successful ethical business: Lipstick Republic - Securepay- "Ive been a make-up enthusiast since my early 20s. When I moved to Canada in 2011, I was introduced to all these brands I hadnt heard of before. I didnt last long overseas - about six months - a...
Story:securepay.com.au

Serial's ethics of true-crime reporting are commendable- The final episode of Serial, the most successful podcast in history, went live at 10.30am GMT on December 18. Twitter reported that offices, train platforms and sidewalks around the world fell sile...
Story:theconversation.com

BFW - Brighton Fashion Week - Showcasing Innovation- Tattoo chokers, platform trainers and Cher Horowitz - the 90s are experiencing a huge resurgence of late, helped along by Pulp Fiction cosmetic collections and Tumblr #90sthrowback pages. Victoria ...
Story:brightonfashionweek.com

Should cat cafes even exist?- Is putting them to work in cafes and therapy centres ethical  A cat behaviourist questions how the cats are expected to be "on duty throughout the day when they are naturally active during dawn a...
Story:tnp.sg

BLOG: Annemarie Lewis Thomas… Training the ethical (MTA) way!- Annemarie Lewis Thomas joins TPR as a regular fortnightly guest blogger - having worked extensively as a professional composer and musical director she set up The Musical Theatre Academy (MTA) in I...
Story:thepublicreviews.com

[US] Audiobook -audiobooks.try-before-you-buy.com - Friday, April 18, 2014 The New Yorker Festival: Winning the War on Terror: The Ethical Dilemmas Bradford Berenson, Deborah Pearlstein, Ali Soufan & Michael Scheuer Genre: Speakers & Storytellers Pr...
Story:top

Ethics as Usual- One of the first things we learn as children is the difference between right and wrong (the punishment being the time-out chair). Yet as we grow up, we too easily forget the simple lessons that we ...
Story:franksonnenbergonline.com

Compassion Across Boundaries - Razoo- UPDATE: We are nearly halfway to our goal with three weeks left before the end of our campaign! We are grateful for our Advisory Council who contributed a total of $37,250 towards helping us reach ...
Story:razoo.com

PressTV - One person killed in clashes in Gabon protest rally- At least one person has been killed in clashes between Gabons security forces and anti-government protesters in the West African country. A 30-year-old male student was killed in the scuffles that...
Story:presstv.com

Stocking Up for Christmas: Tackling Slavery in Our Supply Chains - As usual, the approach to Christmas is marked by many challenging and contradictory messages vying for our attention. Theres the oldest message that seeks to remind us of the origins of Christmas,...
Story:huffingtonpost.co.uk

Did the Dalai Lama Just Call for an End to Religion?- Well, not exactly-here is what the spiritual leader of Tibetan Buddhism actually told his four million friends on Facebook earlier this fall: "All the worlds major religions, with their emphasis o...
Story:religiondispatches.org

The Need for a Preemptive Prohibition on fully Autonomous Weapons- The future of warfare will be increasingly determined by ever more autonomous weapons systems. But these weapons cross a fundamental moral line. From now on, life-or-death decisions on the battlefi...
Story:ethikundmilitaer.de

W e are addressing a pressing problem, which is the inability of most consumers to reliably distinguish genuine ethical brands from imposters. We started researching so-called ethical brands in 1997 and in 2003 we began developing our unbiased, scientific methodology for validating or authenticating de-facto ethical brands so that we could in turn license them to display the ethical brand logo logo - confident in the knowledge that each one is 100% genuine and easily identifiable as such at any point of purchase.

From the outset our challenge was enormous as we set out a number of must-have features for our licensing model, which included a data-driven, evidence based qualification process functioning in near real-time, with an architecture that scales globally. Nothing less than an absolutely unbiased, evidence-based system would do.

The eb licensing model has been thoroughly tested and shaped by the participation of more than 70 organizations on every continent. This approach enabled us to refine our methodology; architect a sustainable solution and unlock an incredible value proposition for brand owners - including a license that is authenticed not once a year but each and every day - free of charge.

Making the decision to eliminate license fees in late 2010 completed our proposition as it fulfilled the last remaining feature we had demanded from the outset, which is to ensure that an ethical brand license can not be bought. Since then we have been preparing for our formal entry into the market in Q3/2011. We have our sights set on licensing 1 million organizations in 52 countries. We hope you will join us.

>> More about Ethical Brand

>> Ethical Brand Services

Picture credit: Luc Legay, Paris, France