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for the cool, calm, confident & connected |
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Information |
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Introduction to ethical brand
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Any enterprise that is genuinely committed to doing the right thing is what we call an ethical brand.
Our world-class approach confirms the authenticity of ethical brands and fully supports them to achieve their
full potential in practical and innovative ways.
Right now we're licensing qualified enterprises around the world to use the ethical brand Identity™, so that everyone they touch
instantly understands that 'doing the right thing' is simply a matter of making a service, product,
employment or investment choice that is obviously right.
Of course this delivers meaningful commercial advantages, but that is only half the story. These enterprises are taking competition to an
entirely new level by engaging their employees, customers, shareholders and suppliers as genuine partners in the social, economic and
environmental challenges facing the world today.
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Market PerspectiveThe global consumer market for ethically produced and traded products and services is estimated
at US$ 300 billion in 2008 and set to quadruple by 2012 ( based on data compiled from various sources).
The migration of mainstream expenditure to these products and services is accelerating. In the UK, for example, the
Co-operative Bank reports that household
spending in this area is growing at 3 times the rate of growth in
overall household expenditure. All of this, however, reflects only one dimension of a far more substantial and
historically significant commercial event, which is not being driven by the latest 'must have' gadget or service, but
by a rising groundswell demand for change. That not only accounts for ethical consumption, but a much broader
range of branded investment, health, education, employment, transport, energy and lifestyle choices. |
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If you're an owner, partner or senior executive of an enterprise that is genuinely committed to 'doing the right thing'
you can now translate that to your bottom line by registering your ethical brand free
of charge. Right now we're also inviting suitably
qualified professionals to join the internal ethical brand Associate Professionals™ network.
Each one is an authentic ethical brand in their own right, as well as being accredited and fully supported by Ethical Brand (International) to advise
and support other ethical brands to implement, activate and exploit the ethical brand Identity™ for their own accounts. After all, what's good for
ethical brands can only be good for the economies, environments and communities they touch.
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Vital Signs |
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"Charity and personal force are the only investments. " Walt Whitman |
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This page last updated Friday, 22 August 2008 | |
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