AUTHENTIC ETHICAL BRANDS
Are Listening, Learning And Responding To Their Stakeholders
The Oil Price Opportunity- The sharp drop in the price of crude oil since late June has been grabbing headlines worldwide-and producing a lot of contradictory explanations. Some attribute the fall largely to declining global...
Story:policyinnovations.org

Fishing co-operatives offer a more sustainable catch - Britains fishermen were rejoicing this month following news they will be allowed to increase their catch of cod and other key fish species next year. But the quotas flout scientific advice on over...
Story:theguardian.com

A sea of possibilities: how tech is transforming tuna fishing - In the warm waters of the western and central Pacific Ocean, fishing for tuna is transforming from an ancient art of hunting into a billion dollar video game. Once the domain of native Islanders - ...
Story:theguardian.com

Top business sustainability trends of 2014 - Its been a tough year for brand USA. There was a horrific torture report, police violence against blacks, a dysfunctional Congress - and a troubled middle class. Even our fun and games are not as ...
Story:theguardian.com

Bringing ‘handmade, slow-made and well-made’ back to Christmas giving - "Do you need this television, Miss, asks the woman in the middle of a crowd of shoppers fighting over products for a bargain. "I have three others at home, but it is cheap and everybody is buying...
Story:theguardian.com

Top 10 sustainable food apps - While the food app market is saturated by pizza delivery, restaurant guide and weight-watching products, there is also demand for apps that are geared towards a more sustainable outlook. Whether yo...
Story:theguardian.com

Shopping for good: nine gifts that give back - The season of giving is here. But all the presents - as well as cards, wrapping, trees, travel, decorations, food and drink - associated with Christmas take a toll on the planet and its people. A 2...
Story:theguardian.com

Santa's real workshop: the town in China that makes the world's Christmas decorations - Theres red on the ceiling and red on the floor, red dripping from the window sills and red globules splattered across the walls. It looks like the artist Anish Kapoor has been let loose with his w...
Story:theguardian.com

Your circular economy inspired Christmas gifts - in pictures - In the wake of Black Friday, when 30,000 people literally bought crap, and in the run up to Christmas, we asked readers to send us photos of their sustainable approach to gift giving. Providing som...
Story:theguardian.com

Introducing ethical dining that leaves a good taste in the mouth - News - Food and Drink - The Independent- In the same way Michelin awards a star rating based on the quality of the food, the SRA rates restaurants, cafés and caterers based on their sustainability - as one-star, two-star or three-star Sus...
Story:independent.co.uk

Are You An Ethical Author?- When concerned author member Jane Steen, wrote a guest post about author ethics here on the Self-Publishing Advice Blog a while back, neither she nor ALLi anticipated the reverberations. Most autho...
Story:selfpublishingadvice.org

A charity is for life, not just for Christmas - Luke Ellerton usually spends his days working out corporate tax returns. But in late January, the 25-year-old tax associate at multinational accountancy firm PwC will swap his suit and tie for a fr...
Story:theguardian.com

What a circular economy looks like inside a Christmas stocking - Ever wondered what the circular economy might look like inside a Christmas stocking We take a look at six popular festive stocking fillers - from traditional treats to coveted toys - and assess ho...
Story:theguardian.com

Seafish invites applicants to produce an assessment of the ethical issues linked to the UK seafood supply chain - Seafish- Closing date for applications is 23 January 2015 with project to be completed by July 2015.   Seafish, the authority on seafood, is commissioning a project to assess the ethical issues that are now...
Story:seafish.org

Americans Rate Nurses Highest on Honesty, Ethical Standards- WASHINGTON, D.C. -- In 2014, Americans say nurses have the highest honesty and ethical standards. Members of Congress and car salespeople were given the worst ratings among the 11 professions inclu...
Story:gallup.com

International Businesses Standards Organization (IBSO)- We, business owners, leaders from business, international agencies and institutions, non-government and civil society organizations, academia and the media, by signing the Worldwide Charter for Fai...
Story:standardizations.org

Good Money - Move Your Money- Information on this website should not be taken as financial advice or seen as an endorsement of any particular product. Weve provided so that you can make an informed choice about where to move y...
Story:moveyourmoney.org.uk

SeaWorld Admits To Giving Orcas Anti-Anxiety Drugs- [UPDATE 2: SeaWorld Gave Nursing Orca Valium, Against Accepted Vet Guidelines][UPDATE: SeaWorld Gave Valium To Whales For "Grotesque" Behavior Unnatural In The Wild]   Trainers at SeaWorld have bee...
Story:thedodo.com

Six Questions for B. Alan Wallace- The past four centuries have brought an explosion of scientific knowledge and technological know-how. The march of material progress has, however, left many Buddhist practitioners wondering whether...
Story:tricycle.com

Jisc releases report on ethical and legal challenges of learning analytics- Last week, we released a report on the ethical and legal challenges of learning analytics. Find out more in this podcast from report author Niall Sclater.Read Nialls blog post about the report. 
Story:jisc.ac.uk

PETA wants kids to leave soy milk for Santa, the same guy who travels via reindeer - LA Times- People for the Ethical Treatment of Animals wants families to leave soy milk out for Santa this year with the cookies, instead of cows milk, saying that the use of dairy contributes to the sufferi...
Story:latimes.com

Ethical Guidelines for Writers : Christian Courier- Any writer is pleased when people value his work and wish to pass it along to others. Writing is a form of teaching, and a dedicated teacher wants his message exposed to as many people as possible....
Story:christiancourier.com

Choosing a BRCA Genetic Testing Laboratory: A Patient-Centric and Ethical Call to Action for Clinicians and Payers- Choosing a BRCA Genetic Testing Laboratory: A Patient-Centric and Ethical Call to Action for Clinicians and Payers Ellen T. Matloff, MS, Rachel E. Barnett, MS, and Robert Nussbaum, MD Genetic testi...
Story:ajmc.com

10 Top Tips for Writing Relevant, Ethical Marketing Copy - Can online marketing copy serve our customers rather than capture and convert them Marketer Lynn Serafinn shares her tips in Part 6 of this 6-part series. Throughout this 6-part series, Ive b...
Story:the7gracesofmarketing.com

Shop for a Safe World - Shop Ethical -- Women Artisans Making Waves By Allison Dial | Novica: How do you help empower the women artists of the world and unleash their talent Simple: you give them an amazing role model - or four - and a ...
Story:asafeworldforwomen.org

The 2015 Awards - After over three decades in the business, The Sandford St Martin Trust holds a unique record of rewarding what is considered to have been the best broadcasting about religion, ethics and spirituali...
Story:sandfordawards.org.uk

Sustainablog - Published on December 1st, 2014 | by Jeff McIntire-Strasburg OK, I admit it: I hate Christmas gift shopping. Not because I dont want to give things to my family and friends, but because I just can...
Story:sustainablog.org

5 Ways for Nonprofits to Tell an Ethical Story - NPQ - Nonprofit Quarterly- A friend of mine was asked to be the client speaker at a nonprofit organizations fundraising event recently. She is an educated, compassionate, funny woman raising an equally smart and compassiona...
Story:nonprofitquarterly.org

The Interview, Hollywood and the politics of ridicule- Sonys decision to cancel the Christmas Day release of its film The Interview is drawing harsh criticism from Hollywoods elite. George Clooney is asking everyone to stand up against the cancellati...
Story:theconversation.com

UK demand for sustainable palm oil rises – experts respond to Defra report - Consumption of sustainable palm oil in the UK has increased for the fifth year running, according to the latest report from the governments Department for Environment, Food and Rural Affairs (Defr...
Story:theguardian.com

Director of Sustainability- The Consumer Goods Forum (CGF) is a global membership organisation whose mission is to bring together consumer goods manufacturers and retailers globally, in pursuit of business efficiency and posi...
Story:ethicalcorp.com

Our Movement - Community engagement and the environment are at the heart of our business. We have a business ecosystem that no other agency has. As part of our vision to integrate CSR into the core of the agency...
Story:lincolnmartin.com

Guildwork for hunts, an ethical dilemma for would be reporters. : ffxiv- backstory: Im in a pretty active LS for hunts. I would be willing to venture a guess that >50% of the calls are from GW. There are a bunch of people in the LS that only play on PS3s & PS4s. They d...
Story:reddit.com

Thunderclap: #GamerGate 2015- GamerGate is far from over, we will keep fighting until the industry is once again safe for developers to have total freedom over their creations and the consumers are again respected and treated f...
Story:thunderclap.it

17 year old kills booner... ethical? - Deer Hunting - Hunting New York - NY Empire State Hunting Forum - Bow Hunting, Fishing, Bear, Deer- In NY, however, wildlife such as deer are considered the property of the state. The deer may be on your land, but you dont "own" it - NYS does. Thats why you need a license to hunt and why the st...
Story:huntingny.com

AdaptiveMobile - mobile network protection and security solutions- Today we release a notice to the industry on the use and misuse of types of Growth Hacking, which I think is timely, although this story has been a long time coming. I first heard the term Growth H...
Story:adaptivemobile.com

Calling all Ethical Fashion Designers- Good Clothing Company is a US-based ethical fashion manufacturing facility, which has just opened its doors and is currently setting up shop. The focus: small runs and slow fashion. The company man...
Story:ecofashionworld.com

Apple: Make the iPhone 5 ethically- UPDATE: We did it! We hit 120,000 signers. Can we get to 150,000 now Every day, tens of millions of people will swipe the screens of their iPhones to unlock them. On the other side of the world, a...
Story:sumofus.org

Petition · Apple should convince their manufacturers in China to stop underpaying and mistreating their workers. · Change.org- In 2010, a manufacturing company in China making products for Apple recorded all-time high annual revenues of $79.1 billion, even higher than Microsoft, Nokia or Dell. This company is called Foxcon...
Story:change.org

BBC iPlayer - Panorama - Apple's Broken Promises- Richard Bilton takes an undercover look at what life is like for the workers making the iPhone 6 in China and the children working in dangerous tin mines in Indonesia. Apple is the most valuable br...
Story:bbc.co.uk

Animal Subjects An ethical reader in a posthuman world – Jodey Castricano Ed (2008)- Copyright notice Our web-site http://emperystore.com strongly and officially declares that our organization attaches particular importance and respects the copyright issues. In case if any material...
Story:emperystore.com

Our early research was focuased on the frameworks and approaches typically associated with the field of corporate social responsibility, or CSR, but we were unable to find a credible scientific or empirical model that reduced authentication to a binary calculation. So, we built one. The turning point came when we shifted our focus away from any specific policies, practicies and issues - recognising that all of these things, even those with ethical, social and environmental dimensions, are commercially motivated - that we discovered what we now refer to as the ethical brand process.

Authentic ethical brands are not perfect. However, the one thing that sets them well apart from all others is the way they respond to these imperfections. One of the major challenges our authentication methodology had to overcome was to incorporate an in-built tolerance for human imperfection that does not in any way undermine the integrity of the approach.

The ethical brand process is defined by:

  • Listening to the interests, needs and concerns of stakeholders

  • A willingness and ability to Learn from stakeholder interactions

  • Responding to stakeholder approaches - timely and respectfully

Discovering the ethical brand process was an important milestone in the evolution of our methodology. It clearly identified activities that we could observe and measure in an unbiased and clinical manner - without operational intrusion.

The eb Process reveals everything both we and brand owners themselves need to know about how responsive the organization is to the needs, interests and concerns of all its stakeholder communities - anywhere 24x7.

Definition: Authentic Ethical Brand

Picture credit: antwerpenR, Antwerp, Belgium