AUTHENTIC ETHICAL BRANDS
Are Listening, Learning And Responding To Their Stakeholders
Six things we learned about business and sustainability policy- In his recent article, why whale poo matters, George Monbiot writes: "In truth its not just about whale poo, though thats an important component. Its about the remarkable connectivity, on this...
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Story:theguardian.com

Four ways water can join the circular economy revolution- The Colorado River no longer reaches the sea; aquifers in the Arabian Peninsula are exhausted; freshwater reserves in China, such as Lake Tai, are polluted. Globally, the picture is bleak: on curre...
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Story:theguardian.com

The natural refrigerant set to reduce supermarket energy use- Could the sugar you have in your morning coffee help prevent global warming Sainsburys thinks the answer is yes and is putting the question to the test in its Portishead store in Somerset, where ...
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Story:theguardian.com

PNC Bank reduces financing for mountaintop removal coal mining- PNC Bank has said it will no longer finance coal companies that rely on mountaintop removal for more than 25% of their production. The bank in 2010 stopped financing companies that engage in the co...
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Story:theguardian.com

Poo power: fuel, lampshades, paper and other useful things made from waste- Poo. Its a dirty word, and in some parts of the world, a taboo. But everyone does it - the average person alone produces 72.5kg of faecal matter annually. Some of it gets treated, some of it is le...
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Story:theguardian.com

Buy Right- Following Livia Firths Green Carpet Challenge, we bring you a round-up of great labels and designers to know about when it comes to ethical and sustainable fashion. "Ethical/sustainable fashion is...
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Story:vogue.co.uk

Rustic French Country Dress Eco Friendly Fashion Bohemian- Adorable dress shirt made from vintage strip cotton blend, sheer and lace. Designed and handmade by KheGreen in California , we reserve all rights to all our designs, Do Not Copy. Bodice is stretch...
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Story:etsy.com

The ultimate guide to ethical fashion with Lucy Siegle - Today, to be truly stylish means more than just wearing clothes that make you look good. It means balancing aesthetics with ethics, and evaluating what brands and fabrics you really want to wear. A...
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Story:theguardian.com

ETHICAL LETTINGS CHARTER LAUNCH EVENT!- Bristol Letting Agents Piper Property will become the first agents to be accredited under the new "Bristol Ethical Lettings Charter¯, at our signing and launch event on Thursday night. Owner Pete...
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Story:acorncommunities.org.uk

Join the Elephant Freedom Project in Sri Lanka with Volunteers at Work- Company : Volunteers at Work Activities: Orphanage Work / Animal Volunteer Projects / Community Projects / Conservation Projects / Volunteer elephants / Wildlife holidays Country: Sri Lanka Locatio...
Tweeted by @SantiTaberner https://twitter.com/SantiTaberner/status/573514696617259008

Story:oneworld365.org

Shabby Chic Dark Chocolate Satin Lace Slip Dress/ Eco Fashion- This lovely slip on dress is made from fine satin with lace trims and beads. Necklace and Accessories are not included Size : fits US X-Small/ Small/ Medium. Please check the measurements: Back of ...
Tweeted by @moonlitprints https://twitter.com/moonlitprints/status/573582907660500992

Story:etsy.com

Ethical and Responsible Use of Open Government Data- The report, written by Karolis Granickas, suggests an entry point for those organisations that are in the initial stages of responsible and ethical data re-use considerations, and looks into the ra...
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Story:epsiplatform.eu

Ethics of Standard of Care in Treatment RCTs- Comparative effectiveness research has received considerable attention in recent years and has been accompanied by controversy, especially in response to the 2013 Office for Human Research Protecti...
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Story:jama.jamanetwork.com

Event - 76391 - The Earth Institute - Columbia University- Speakers: Arturo Brito, MD, Deputy Commissioner, Public Health Services, New Jersey Department of Health;Robert Klitzman, MD, Professor of Psychiatry; Director, Masters of Bioethics Program; Direct...
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Story:earth.columbia.edu

Data Linkage: Ethical and Social Concerns- The growth of digital information provides social scientists with unprecedented opportunities to access the personal data of citizens globally and, in doing so, to transform our understandings of a...
Tweeted by @Soc_Imagination https://twitter.com/Soc_Imagination/status/573564897361063936

Story:store.southampton.ac.uk

New streamlined system for research ethics review launched in Ontario- System provides nimble, efficient review of multi-centre clinical trials, while maintaining highest ethical standards March 4, 2015 - A new streamlined approach for the ethical review and oversig...
Tweeted by @hharris2711 https://twitter.com/hharris2711/status/573504013997637632

Story:ctontario.ca

Buddhi - Buddhi: a new form for an old craft. The bags of the Buddhi label are a crossover between culture, fashion and innovation in a traditional craft. Designed by Kim van Beek and produced by; "The Asso...
Tweeted by @BeepXtraMKB https://twitter.com/BeepXtraMKB/status/573450054347935744

Story:ethicalfashionroute.com

Can solar power help bring millions out of the dark?- Solar company SunEdison last week said it plans to provide low-cost solar electricity to 20 million people living without electricity - or with inconsistent access to electricity - around the globe...
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Story:theguardian.com

2015 GSB awards for leader of the year and unsung hero - reader nominations- Who has shown dedication in leading their business and sector towards sustainability, and who deserves credit for their hard sustainability work where it hasnt been given yet As part of the Guard...
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Story:theguardian.com

Wearable impact: Ethical fashion explained- This guest post by Liza Moiseeva was originally published in WhyDev, a blog for individuals passionate about development, aid, and other global issues. Green fashion, eco-fashion, slow fashion, fai...
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Story:one.org

International Businesses Standards Organization (IBSO)- We, business owners, leaders from business, international agencies and institutions, non-government and civil society organizations, academia and the media, by signing the Worldwide Charter for Fai...
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The Bernie Mac Foundation Restructures After...- The Bernie Mac Foundation Restructures After Ethical Problems Arise: The Bernie Mac Foundation, the organization founded by the late comedian to benefit those suffering from sarcoidosis, has underg...
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HT058 - Ethics and Social Media- Dr. Michelle Wade discusses the ethical use of social media in counseling. Ā Citing the ACA Code of Ethics often throughout this podcast, Dr. Wade provides a simpler understanding of complex issues ...
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Story:counseling.org

Transgender: is there still fear in the workplace?- Lucy was nervous about how her colleagues would react. In her late twenties, she had decided to undertake gender transition, involving hormonal therapy. "I was born a different gender to who I am. ...
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Story:theguardian.com

Mass Effect Trilogy- GAMES COMING SOON ON SALE TUTOR Age check In order to view this product, you must verify your agePlease enter your date of birth: 2015201420132012201120102009200820072006200520042003200220012000199...
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Story:gamersgate.com

Boho black and white tunic jacket Eco Fashion- Adorable Spring/ summer tunic jacket. Made from vintage crushed cotton blend, vintage satin, chiffon and lace. Color: Black, white, grey Size: Plus size, fits 1x, 2x, 3x, 4x please check the measur...
Tweeted by @JRsPillows https://twitter.com/JRsPillows/status/573511854183596033

Story:etsy.com

The Lionā€™s World: A journey into the heart of Narnia- This little book is based on lectures given by Dr Rowan Williams in Canterbury Cathedral during Holy Week 2011 and, like everything he writes, it is substantive and full of insight. Despite the sma...
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Story:thinkingfaith.org

Instagram Brand Interview #36 Developing a healthy and ethical brand with The Honest Company- For this weeks Instagram brand interview, weve asked the team behind The Honest Company, to answer our 10 questions. They told us that they "Instagram is the modern family photo album¯. They told...
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[US] Audiobook -audiobooks.try-before-you-buy.com - Friday, April 18, 2014 The New Yorker Festival: Winning the War on Terror: The Ethical Dilemmas Bradford Berenson, Deborah Pearlstein, Ali Soufan & Michael Scheuer Genre: Speakers & Storytellers Pr...
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Story:top

The success of the Paris talks hinges on the courage its leaders- We can talk endlessly about the grip the globalised economic system has over us, but it is a myth that we are facing an impregnable monolithic structure we are powerless to change. The system has b...
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Story:theguardian.com

Sustainability has failed, but will the Green Party save us?- The coming general election is the least predictable for many years. One reason for this is the "green surge¯ - the Green party is unprecedentedly polling at around 7%, with recent evidence suggest...
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Story:theguardian.com

ASPCA, Michelle Obama, People for the Ethical Treatment of Animals (PETA): Help stop Shelters from euthanizing animals that are healthy and adoptable.- Please help me get a Bill Passed to stop killing Dogs and Cats. They are euthanizing healthy adoptable animals, this needs to stop once and for all. Please help stop the killing of Dogs and Cats in...
Tweeted by @Yazmin021 https://twitter.com/Yazmin021/status/573455229448015873

Story:change.org

Upcoming Events - Visit the LUCIA stall at Oxfams Ethical Market on 5th March in the Great Hall.Ā  The Market is one of the Fairtrade Fortnight events at the University
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Story:luciacharity.org.uk

Agenda - By 2020, LOreal commits to ensure that 100% of their products have an environmental or social benefit. In this session you will learn about how they plan to make this happen. Alexandra Palt will s...
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Story:events.ethicalcorp.com

Green and Black's to go 100% Fairtrade- Organic chocolate maker Green & Blacks today pledged to switch its entire worldwide food and beverage range to Fairtrade by the end of next year, in a groundbreaking move that will make it the wor...
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Story:theguardian.com

ONKJA - One of the central principles of ONKJA is its appreciation of craftsmanship from the hands of people who love and care about the product they are creating with and within their masterful hands. So ...
Tweeted by @BeepXtraMKB https://twitter.com/BeepXtraMKB/status/573450013386375168

Story:ethicalfashionroute.com

Internet Marketers:You Never Thought This Would be Easyā€¦- Yes, its a crowded space. Yes, theres a ton of competition. Yes, the whole industry has a terrible reputation. But someone out there must realize that youre different! Not some fly-by-night scam...
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Story:firepolemarketing.com

The Ethical Misadventures of Luddite Lawyers - Legal Talk Network- Luddite: a person opposed to increased industrialization or new technology. As weve heard time and time again, many lawyers are averse to becoming knowledgeable about modern technology. Older atto...
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Story:legaltalknetwork.com

Ethical Content Marketing ā€“ Are You Doing It Right?-designs.com - With all of the spamming and scamming that happens daily on the Internet, how do you know that what youre doing is ethical Not only is it just plain bad to be unethical, its also not effective. ...
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Register - EthicalStores- Home Login Lost your password
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Search results : Southern- Hello screen reader user. To ensure our website is continually improved and meets the needs of its visitors, we would like to hear your views about our website whilst using your screen reader. Plea...
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Our early research was focuased on the frameworks and approaches typically associated with the field of corporate social responsibility, or CSR, but we were unable to find a credible scientific or empirical model that reduced authentication to a binary calculation. So, we built one. The turning point came when we shifted our focus away from any specific policies, practicies and issues - recognising that all of these things, even those with ethical, social and environmental dimensions, are commercially motivated - that we discovered what we now refer to as the ethical brand process.

Authentic ethical brands are not perfect. However, the one thing that sets them well apart from all others is the way they respond to these imperfections. One of the major challenges our authentication methodology had to overcome was to incorporate an in-built tolerance for human imperfection that does not in any way undermine the integrity of the approach.

The ethical brand process is defined by:

  • Listening to the interests, needs and concerns of stakeholders

  • A willingness and ability to Learn from stakeholder interactions

  • Responding to stakeholder approaches - timely and respectfully

Discovering the ethical brand process was an important milestone in the evolution of our methodology. It clearly identified activities that we could observe and measure in an unbiased and clinical manner - without operational intrusion.

The eb Process reveals everything both we and brand owners themselves need to know about how responsive the organization is to the needs, interests and concerns of all its stakeholder communities - anywhere 24x7.

Definition: Authentic Ethical Brand

Picture credit: antwerpenR, Antwerp, Belgium