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AUTHENTIC ETHICAL BRANDS
Are Listening, Learning And Responding To Their Stakeholders
Designing cities and factories with urban agriculture in mind - Urban farms are transforming inner city spaces - rooftops, infrastructure, streetscapes, building skin - into generative ecologies that support the lives of people, and pollinators too. They are br...
Story:theguardian.com

Could more women auditors help prevent another Rana Plaza? - A year after the Rana Plaza factory collapse killed more than 1,100 garment workers, we continue to look for ways to improve working conditions in developing countries like Bangladesh. One focus ha...
Story:theguardian.com

Framing natural capital: economy and ecology are not in competition - I very much agree with George Monbiot that nature is beautiful, full of wonders and must be protected for its own sake. This is the main reason Ive spent the last 30 years making the case for the ...
Story:theguardian.com

Have garment factory working conditions improved since Rana Plaza? - A year on from the Rana Plaza tragedy, the Bangladesh accord on fire and building safety negotiated by UNI Global Union and IndustriALL continues to improve the lives of ordinary Bangladeshis. Visi...
Story:theguardian.com

Climate change survival: companies need courage...and new metrics - Today, tremendous work is being done to develop the metrics of natural capital. All kinds of very smart people and organizations are making the "business case" for sustainability, making tortuous c...
Story:theguardian.com

John Bird, founder of the Big Issue, asks: what makes a social business? - The first tip you would give a business seeking to become more social is to ensure that their staff are paid a living wage. Businesses need to be about two things: staff and customers. The tendency...
Story:theguardian.com

Convincing your boss on ethical performance is all about the money- There are many reasons why ethical corporate behaviour makes good financial sense Its a familiar problem. Your boss has absolutely no desire to discuss best practices in business ethics. All he or...
Story:ethicalcorp.com

Can This T-Shirt Make The Fashion Industry More Ethical? - If you traced your T-shirt drawer back to its supply chain, odds are youd feel very uncomfortable with what youd find: Thousands of women (and sometimes children) working from dawn to well into t...
Story:fastcoexist.com

Vote in the Observer Ethical Awards - Use the form below to vote for campaigner of the year, retailer of the year, and local hero in this years Observer Ethical Awards. On voting you will be entered into our prize draw to win a safari...
Story:theguardian.com

Apr 24 Webinar: Ethical Data Modeling - What to do when you are asked to do wrong What data modeling topics tend to run into ethical issues Is DW/BI more prone to ethical issues What if you are asked to model for sharing data you shou...
Story:dataversity.net

ModMods - Can Fashion Ever Be Ethical? — One Year Anniversary Of Rana Plaza- Next month, itll be one year since over 1,130 Bangladeshi garment workers were crushed to death under a collapsed factory building. Rana Plaza caved in the day after authorities demanded its evacu...
Story:modmods.com

Copenhagen fashion summit - live blog - The creative director of Eco Age and founder of the Green Carpet Challenge had some stats to start off: the fashion industry is worth $2.5tn and employs 60 million people worldwide. But its "out o...
Story:theguardian.com

Human rights in the fashion industry - top 10 tweeters - Here are 10 tweeters working in the garment and fashion industry to improve worker conditions and rights. As always, we welcome your suggestions so please add them to the comments section below. To...
Story:theguardian.com

How can your industry contribute to the circular economy? - interactive - How can your industry contribute to the circular economy - interactive We asked 28 experts what role their industry has in accelerating the circular economy. Journey through our interactive to exp...
Story:theguardian.com

I boycotted Primark after the tragedy of Rana Plaza for a more ethical wardrobe - A year ago, I was just like any other fashion-conscious female on a budget. A large section of my wardrobe came from popular retailer Primark, which allowed me to satisfy my desire to covet the lat...
Story:theguardian.com

Fashion Revolution Day - sustainable fashion labels (Vogue.com UK)- APRIL 24 is Fashion Revolution Day - read all about it here - and in honour, weve curated a hit list of the most stylish and sustainable labels you should know about so that you can add an environ...
Story:vogue.co.uk

Is Crowdfunding an Answer for Ethical Fashion?- Salts Organic Clothing has been plugging away at the organic ethical fashion game since 2005, before the term "eco fashionť even existed.  Through the companys nine-year journey, lessons both soft...
Story:triplepundit.com

The campaign against Drax aims to reveal the perverse effects of biofuels - Replacing fossil fuels with biofuels is, on the surface, an attractive idea. Rather than dig fossil carbon (oil, coal, gas) out of the ground, why not recycle the carbon already in the atmosphere ...
Story:theguardian.com

Can the global fashion industry become transparent? - Carry Somers, founder of Fashion Revolution Day, cites a recent Australian Fashion Report that found that 61% of brands didnt know where their garments were made, while 93% had no understanding of...
Story:theguardian.com

Amid legal uncertainty on conflict minerals, alternatives emerge - The illegal trade of tantalum, tungsten, tin and gold from the Democratic Republic of Congo (DRC) and surrounding countries is fueling conflict in central Africa. Sales of these conflict minerals h...
Story:theguardian.com

China column: Return of the ethical consumer?- The return of western economic growth has brought a resurgence in activism over Chinese business ethics - and Chinese consumers themselves are rallying to the cause, says Paul French The previously...
Story:ethicalcorp.com

Ethical trade – ASOS Plc- ASOS sources garments and other goods from around the world, including China, India, Turkey and Eastern Europe. Regardless of where we buy our goods, we want to ensure that our products are sourced...
Story:asosplc.com

Charity Saves Birds By Not Releasing 1,000 Giant Balloons- The Royal National Lifeboat Institution is concerned about the birds. The UK-based charity decided to cancel a scheduled balloon race after its own supporters spoke out against the event, saying th...
Story:thedodo.com

Probe: DHS watchdog cozy with officials, altered reports as he sought top job - The Washington Post- The top watchdog for the Department of Homeland Security altered and delayed investigations at the request of senior administration officials, compromising his independent role as an inspector gene...
Story:washingtonpost.com

Abortion law is no longer fit for purpose - Under the Abortion Act 1967, it is a legal requirement for two medical practitioners to sign form HSA1 notifying the grounds under which an abortion is carried out. Both practitioners must certify ...
Story:theguardian.com

Are you more ethical than a California senator?: Opinion- Are you more ethical than a state senator We know, it sounds like "Are You Smarter Than a 5th Graderť When members of the California Senate held their special ethics training session Wednesday - ...
Story:dailynews.com

Help support whistleblower Jeremy Hammond by Free Jeremy- Jeremy Hammond, a former member of the hacking network Anonymous who has become a cause célèbre for hacktivists, civil libertarians and those concerned about the rights of whistleblowers, is a gift...
Story:fundrazr.com

Business and the recognition of universal human rights- John Ruggies work on business and human rights benefited from experts seconded from industry, including Big Oil As part of my research on businesss responsibilities for human rights, I found the ...
Story:ethicalcorp.com

Ethical Challenge- In my travels around the treatment universe, I keep running into confusion about what constitutes an ethical issue in counseling, and how to make decisions about conduct. Thought I might take a cou...
Story:treatmentandrecoverysystems.com

Online Poll Finds 55% of Companies Feel Increased Customer Trust Is Number One Benefit of an Open Sustainability Communications Strategy – Press Releases on CSRwire.com- LONDON, Apr. 24 /CSRwire/ - The hour long in-depth debate, hosted by Ethical Corporation, focused on ways companies can build an authentic dialogue with customers and consumers. The online webinar,...
Story:csrwire.com

Shopping guide to High Street & Online Clothes Shops, from Ethical Consumer- Our ratings are live updated scores from our primary research database. They are based on primary and secondary research across 23 categories - 17 negative categories and 6 positive ones (Company E...
Story:ethicalconsumer.org

Current Vacancies- If you are interested in applying for a position with us, either speculatively or from one of our vacancies below please email your CV with a covering letter to hr@triodos.co.uk If you are looking ...
Story:triodos.co.uk

M&S 'most ethical' clothes retailer - AOL Money UK- Marks and Spencer has been named the most ethical high street clothing retailer in a study to mark the first anniversary of the Rana Plaza disaster. Ethical Consumer magazine surveyed more than 25 ...
Story:money.aol.co.uk

Is Crowdfunding an Answer for Ethical Fashion? » OccuWorld- Consumers of mass fashion arent yet sold on the need for change. They are hard to reach, and unless you have major name brand appeal, they rarely notice a small, ethical companys existence. Could...
Story:occuworld.org

New EU law to help investors pick good corporate citizens- LONDON (Reuters) - Investors looking for companies with good environmental, social and governance track records will find the job easier after European politicians ruled that thousands of firms mus...
Story:uk.reuters.com

FireUP » Ethical fashion is feminist fashion- As the first Fashion Revolution Day kicks off, Dazed explains why considering the labour behind your label is the ultimate feminist act
Story:fireup.org.uk

Fashion Archives - Eluxe Magazine- By Chere Di Boscio Theres absolutely no doubt now that sustainability is creeping into the mainstream. First, clothing giant H&M started carrying organic cotton ranges. Then, Kering announced a hu...
Story:eluxemagazine.com

Amazon.co.uk:Anni's Bootik Storefront- Give it purpose -- fill it with books, DVDs, clothes, electronics and more.
Story:amazon.co.uk

Sustainable Hotels In Kerala - Ethical Travel- Known as "Gods Own Countryť for its diverse ecosystems and landscapes, Indias Kerala is the perfect destination to explore Mother Nature. Its also a worthwhile place to learn how to respect her,...
Story:epicureandculture.com

Ethical and eco-friendly restaurant T.E.D to open in King’s Cross - Caterer and Hotelkeeper- A new bar and restaurant focusing on ethically-sourced British food in an environmentally-conscious setting is to open in Londons Kings Cross. T.E.D (Think.Eat.Drink) will open in June and is the...
Story:catererandhotelkeeper.co.uk

Your Fabulous People Tree Summer Fashion Edit with Exclusive EH Discount - Ethical Hedonist-hedonist.com - People Tree Exclusive  Your Fabulous  Summer Fashion Edit with Exclusive EH Discount Click here for an exclusive 15% off all full price People Tree clothing! People Tree  is the fashion mavens bes...
Story:ethical

Our early research was focuased on the frameworks and approaches typically associated with the field of corporate social responsibility, or CSR, but we were unable to find a credible scientific or empirical model that reduced authentication to a binary calculation. So, we built one. The turning point came when we shifted our focus away from any specific policies, practicies and issues - recognising that all of these things, even those with ethical, social and environmental dimensions, are commercially motivated - that we discovered what we now refer to as the ethical brand process.

Authentic ethical brands are not perfect. However, the one thing that sets them well apart from all others is the way they respond to these imperfections. One of the major challenges our authentication methodology had to overcome was to incorporate an in-built tolerance for human imperfection that does not in any way undermine the integrity of the approach.

The ethical brand process is defined by:

  • Listening to the interests, needs and concerns of stakeholders

  • A willingness and ability to Learn from stakeholder interactions

  • Responding to stakeholder approaches - timely and respectfully

Discovering the ethical brand process was an important milestone in the evolution of our methodology. It clearly identified activities that we could observe and measure in an unbiased and clinical manner - without operational intrusion.

The eb Process reveals everything both we and brand owners themselves need to know about how responsive the organization is to the needs, interests and concerns of all its stakeholder communities - anywhere 24x7.

Definition: Authentic Ethical Brand

Picture credit: antwerpenR, Antwerp, Belgium