AUTHENTIC ETHICAL BRANDS
Are Listening, Learning And Responding To Their Stakeholders
Can big brands catch up on sustainable fashion?- Imagine a pair of trousers you could throw on the compost. After years of use, they could decompose among the eggshells and tea bags to leave behind nothing but some fertile soil to help grow new r...
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Story:theguardian.com

BP and Google leave Alec: are companies finally taking climate change seriously?- It began with Microsoft in July, then Google in September - and now Facebook, Yelp, Yahoo, SAP America, AOL and eBay have all followed suit. These companies have now ended their relationship with t...
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Story:theguardian.com

Rethinking prosperity: exploring alternatives to the economic system- If you want to understand why we are not making faster progress towards creating a more equitable society that operates within ecological limits, then its worth understanding the importance of the...
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Story:theguardian.com

How to combat the 'if in doubt, bin it' food culture- Once it goes beyond its "best before date, most packaged food ends up in landfill. Thats unless Dan Cluderay gets his hands on it. As founder of Approved Foods, the Sheffield-based entrepreneur b...
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Story:theguardian.com

The homeless workers taking on Greggs, Eat and Pret a Manger- Lunchtime in Edinburgh city centre, and Social Bite looks like any other busy high street sandwich bar. Wraps, rolls and soups and are eagerly devoured in neat wooden booths and window seats. Yet t...
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Story:theguardian.com

Exxon shareholders lose out on vote over high-risk carbon projects- ExxonMobil shareholders will not be able to vote on whether the oil company should stop investing in risky, high-carbon projects after failing to win support from the Securities and Exchange Commis...
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Story:theguardian.com

Press release: Top CEO says it’s not just about ethics- Europes leading meeting place for corporate leaders delivering sustainable business. 12+ C-Suite and over 300 attendees will address some of the key issues and opportunities, including: sustainabl...
Tweeted by @Ethical_Corp https://twitter.com/Ethical_Corp/status/581152459642531840

Story:ethicalcorp.com

How boards can gauge the effectiveness of ethics programmes- An interactive Q&A with governance, risk and reputation strategist Dr Andrea Bonime-Blanc In this monthly column, Andrea Bonime-Blanc, The GlobalEthicist, answers readers strategic governance, r...
Tweeted by @Ethical_Corp https://twitter.com/Ethical_Corp/status/581128636356521985

Story:ethicalcorp.com

Communications and branding briefing: Sustainability communications – Learning to speak green- Companies are discovering the benefits of finding their voice and making deep connections with stakeholders through sustainability communications The days when companies would release their large a...
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Story:ethicalcorp.com

NGOWatch – March 2015- Europes leading meeting place for corporate leaders delivering sustainable business. 12+ C-Suite and over 300 attendees will address some of the key issues and opportunities, including: sustainabl...
Tweeted by @Ethical_Corp https://twitter.com/Ethical_Corp/status/581044297924907010

Story:ethicalcorp.com

Co-op Bank launches second TV ad after ‘positive’ awareness results from ethical campaign- The Co-operative Bank is launching a second TV ad as part of its "For All The Right Reasons campaign after seeing a "positive response following the kick-off of the campaign, which was an effort ...
Tweeted by @AriatuPR https://twitter.com/AriatuPR/status/581103504963575808

Story:marketingweek.com

Business and entrepreneurs seize opportunities in rise of veganism- In 2013 the UK meat-free food market hit £625m in sales, a figure forecasted to rise to £657m in 2014. Today, some 12% of the UK population identify as either vegan or vegetarian, and 20% of 16-25 ...
Tweeted by @GuardianSustBiz https://twitter.com/GuardianSustBiz/status/581048403062362112

Story:theguardian.com

Romance Cafe Bohemian Dress Ethical Fashion- Stunning romantic dress designed and handmade by KheGreen, we reserve all rights. Made from vintage cotton knit, cotton blend, jersey knit, chiffon and lace. Colors: Shades of Blue and green. Size:...
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Story:etsy.com

Print All Over Me: An Ethical Approach to Print-on-Demand Clothing- Print All Over Me is a unique concept that has evolved into a fantastic creative platform, bringing artists and designers together to create inspired items of clothing. The title says it all: anyon...
Tweeted by @EcoFashion2015 https://twitter.com/EcoFashion2015/status/581203513277042688

Story:ecouterre.com

Mastering Ethical Persuasion: Peter McLaughlin on NLP and Sales for Solopreneurs — Small Business Talent- My guest on the podcast today, Peter McLaughlin, is a salesman at heart. In his 25-year career hes run the gamut, from serving as Sales and Marketing Director for a Wall Street publisher, to selli...
Tweeted by @PetMcLaughlin https://twitter.com/PetMcLaughlin/status/581188060693598208

Story:smallbusinesstalent.com

Find Your Community at #OMHG- Every week on Thursday makers & creative entrepreneurs have been gathering on Twitter with the hashtag #OMHG to talk about wide-ranging topics related to our monthly OMHG themes and issues that imp...
Tweeted by @ohmyhandmade https://twitter.com/ohmyhandmade/status/581068587047231488

Story:ohmyhandmade.com

EthicalStores Easter Gift Guide - EthicalStores- EthicalStores > News > EthicalStores Easter Gift Guide Welcome to Ethical Stores Easter Gift Guide.. Here you will find a selection of a few gifts and goodies you can purchase on our marketplace he...
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The key to our happiness is connection, not competition- There are two different sides to human nature. Both are important, but the balance between them has huge implications for our wellbeing, culture and future. One side of our nature is self-intereste...
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Story:theguardian.com

The challenges of using Facebook for research- When Pew Research Center studied how Americans access and share local news in three cities, we naturally wanted to analyze the role that Facebook played as a means for people to hear about, discuss...
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Story:pewresearch.org

We're learning more about the brain than we've ever known before, but that raises three serious ethical questions- Right now, a massive effort is underway to map and understand the human brain to a degree that has never been accomplished before, with the goal of "revolutionizing our understanding of the human b...
Tweeted by @Sam_on_rails https://twitter.com/Sam_on_rails/status/581083252183703552

Story:businessinsider.com

We're learning more about the brain than we've ever known before, but that raises three serious ethical questions- Right now, a massive effort is underway to map and understand the human brain to a degree that has never been accomplished before, with the goal of "revolutionizing our understanding of the human b...
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Story:gizmorati.com

Explainer: CRISPR technology brings precise genetic editing – and raises ethical questions- A group of leading biologists earlier this month called for a halt to the use of a powerful new gene editing technique on humans. Known by the acronym CRISPR, the method allows precise editing of g...
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Story:theconversation.com

We Need To Unlock the Brain’s Secrets—Ethically- SA Forum is an invited essay from experts on topical issues in science and technology. Our society is running into problems with brain research. To identify new treatments for stroke, for instance,...
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Story:scientificamerican.com

Nissan backs down over car safety controversy in India- The global organisation for car safety has won a David and Goliath style battle with car giant Nissan to improve the safety of a brand new model that it argued should never have been allowed to go ...
Tweeted by @GuardianSustBiz https://twitter.com/GuardianSustBiz/status/581078802958299137

Story:theguardian.com

Google Execs’ White House Visits Raise Ethical Questions - BarbWire.com- Frequent meetings between Google executives and Federal Trade Commission officials are raising questions about the FTCs 2013 decision to drop an antitrust probe against the company. The Wall Stree...
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Story:barbwire.com

Silicon Valley can end child poverty (Opinion) - CNN.com- John D. Sutter is a columnist for CNN Opinion and creator of CNNs Change the List project. Follow him on Twitter, Facebook or Instagram. Email him at ctl@cnn.com. The opinions expressed in this co...
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Ethical Rules for Social Media Gain Clarity – Forbes- Zennie Abraham is the founder of Zennie62Media which consists of http://www.zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and cont...
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Story:zennie62blog.com

Ethical Rules For Social Media Gain Clarity- On March 10, 2015, the New York County Lawyers Association ("NYCLA) weighed-in on the ethical implications for lawyers who use social media websites for professional self-promotion. In Formal Opin...
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Story:forbes.com

Ethical Analysis of Link Removal Ransoms - Angular Marketing- If you have performed link removal outreach, you have received an email asking for payment to remove the link, directory listing, content from a blog / article site, etc. Should I pay a webmaster t...
Tweeted by @Levente_Szfarli https://twitter.com/Levente_Szfarli/status/581102752593518592

Story:angular.marketing

Stop Euthanizing Healthy and Adoptable Animals in Shelters. I'm asking Majors of each City to please come front and center and stop healthy dogs and cats in your shelters being killed Be their hero, save them.- Im proposing for a creation of a new law a bill stopping euthanasia on all Healthy Adoptable Animals in Shelters across the States. They are euthanizing them daily. Pit Bulls are ALWAYS the first ...
Tweeted by @amp_2007 https://twitter.com/amp_2007/status/581116893135798272

Story:change.org

OECD Integrity Forum: Curbing Corruption – Investing in Growth- Thank you for joining us at the 3rd OECD Integrity Forum, our anti-corruption platform where policy makers, business, civil society and other stakeholders unite in the fight against corruption. Let...
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Story:oecd.org

Ethical Tea and Coffee- Tea and coffee products spearheaded the fair trade campaign for a better deal for Third World farmers and plantation workers. Now, after years of perseverance, the campaign has begun to achieve rea...
Tweeted by @CSRAnnabel https://twitter.com/CSRAnnabel/status/581080303604768769

Story:thegoodshoppingguide.com

Observer Ethical Awards - The winner of the Lifetime Achievement Award has been blown up by the French, jailed by the Russians and very nearly crushed by a US navy destroyer. But for Greenpeace activist Peter Willcox its a...
Tweeted by @alyxcampaigner https://twitter.com/alyxcampaigner/status/581184021453004800

Story:theguardian.com

Ethical Rules and Their Application in Legal Malpractice Cases : Trolman Glaser & Lichtman- At Trolman, Glaser & Lichtman, P.C., in NYC, our attorneys represent clients injured by dangerous drugs, defective medical devices and medical malpractice throughout metropolitan New York City, inc...
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Story:medicaldevicedefectlawyer.com

Food Pioneers and Ethical Investors- When I go fishing, I like to clean my catch the minute I reel it in. While some of my fishing buddies think Im crazy for wasting valuable fishing time by doing this, I find it in line with my desi...
Tweeted by @jeffsiegel https://twitter.com/jeffsiegel/status/581075871752183808

Story:greenchipstocks.com

Center for the Future of Museums: What Do Ethical Consumers Expect of Museums?- These discussion are not new. I remember when, in the early 1970s, we went to our college administration and asked them to refuse donations from companies making anti-personnel devices used in Viet...
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Story:futureofmuseums.blogspot.com

Kansas @ The Concert Hall - New York Society for Ethical Culture- Sun April 12, 2015 - 7:30 PM http://www.ticketmaster.com/kansas-new-york-new-york-04-12-2015/event/00004E56B4302646artistid=735426&majorcatid=10001&minorcatid=1 The Concert Hall - New York Society...
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Story:bandsintown.com

Should You Work For Free? No Pay / Low Pay - Is It Ethical?- In a few short months around 500,000 people will graduate from university. They will have spent three or more years presumably putting their heart, soul and perhaps most importantly, time into achi...
Tweeted by @dearjohnbyrne https://twitter.com/dearjohnbyrne/status/581173573101961216

Story:officialtheatre.com

Jamie Hayes, Paula Wilson Of Ethical Fashion Line 'Production Mode' Host A Creative Pop-Up Event- Chicagoan Jamie Hayes and D. Beaumont Fellow at Washington University Paula Wilson are teaming up for a creative pop-up event in St. Louis this weekend. Hayes and Wilson are a seasoned team in merg...
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Story:alivemag.com

Lawmakers - again - show disdain over conflicts - Apparently, ethics is just too tough a concept for this legislature to grasp. A bill requiring more explicit reporting of lawmakers personal financial interests is still moving ahead. But such req...
Tweeted by @ryanjharmon https://twitter.com/ryanjharmon/status/581066302543949825

Story:journalgazette.net

10 Top Tips for Writing Relevant, Ethical Marketing Copy - Can online marketing copy serve our customers rather than capture and convert them Marketer Lynn Serafinn shares her tips in Part 6 of this 6-part series. Throughout this 6-part series, Ive b...
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Story:the7gracesofmarketing.com

Our early research was focuased on the frameworks and approaches typically associated with the field of corporate social responsibility, or CSR, but we were unable to find a credible scientific or empirical model that reduced authentication to a binary calculation. So, we built one. The turning point came when we shifted our focus away from any specific policies, practicies and issues - recognising that all of these things, even those with ethical, social and environmental dimensions, are commercially motivated - that we discovered what we now refer to as the ethical brand process.

Authentic ethical brands are not perfect. However, the one thing that sets them well apart from all others is the way they respond to these imperfections. One of the major challenges our authentication methodology had to overcome was to incorporate an in-built tolerance for human imperfection that does not in any way undermine the integrity of the approach.

The ethical brand process is defined by:

  • Listening to the interests, needs and concerns of stakeholders

  • A willingness and ability to Learn from stakeholder interactions

  • Responding to stakeholder approaches - timely and respectfully

Discovering the ethical brand process was an important milestone in the evolution of our methodology. It clearly identified activities that we could observe and measure in an unbiased and clinical manner - without operational intrusion.

The eb Process reveals everything both we and brand owners themselves need to know about how responsive the organization is to the needs, interests and concerns of all its stakeholder communities - anywhere 24x7.

Definition: Authentic Ethical Brand

Picture credit: antwerpenR, Antwerp, Belgium