AUTHENTIC ETHICAL BRANDS
Are Listening, Learning And Responding To Their Stakeholders
Can art inspire climate change action? An ice installation aims to do just that - This weekend 12 enormous blocks of ice weighing 100 tonnes will be left to melt in Copenhagens City Hall Square as a striking visual representation of the reality of climate change. The ice, colle...
Story:theguardian.com

Can fashion become a zero waste industry? - live chat - The generally accepted idea behind high street fashion stores is that you walk in empty handed and leave juggling bags of shiny new things. However, brands including The North Face, Puma and H&M no...
Story:theguardian.com

Is it time for councils and co-ops to buy back control of the energy grid? - If you were asked if you wanted a power station to be built in your town - or even on your street - what would you say No thanks Perhaps something stronger. It is not an unreasonable reaction, es...
Story:theguardian.com

6 reasons CEOs feel powerless to drive sustainability into their companies - Its time to dispel the myth of the all-powerful chief executives of large corporations. Rather than being in control of their destiny, business leaders who care about more than their own bonuses a...
Story:theguardian.com

Ethical Corporation magazine - The Ethical Corporation newsletter is a weekly collection of articles, blog posts, jobs, podcasts, videos and more designed specifically to keep you completely up to date with the world of sustaina...
Story:events.ethicalcorp.com

Environmental and ethical investment- Home > Services > Environmental and ethical investment "I chose Barchester Green Investment because I wanted to invest only in ethical funds. What I didnt realise was that Id also chosen financia...
Story:barchestergreen.co.uk

Why Green isn't only the colour of money- Ecology Building Society has been conducting a campaign against the supermarket discounter, Aldi. On the last week of the campaign, Co-operative News visited their head office - a purpose built eco...
Story:thenews.coop

Fed’s Dudley: Bad Bank Behavior Could Drive Break Up - WSJ - WSJ- Feds Dudley: Bad Bank Behavior Could Drive Break Up New York Fed President Suggests Putting Senior Management on Hook for Regulatory Fines
Story:online.wsj.com

The best and worst of the last 25 years- Nestlé has been voted the least ethical company of the last 25 years by readers of Ethical Consumer. The Swiss food company won with 15% of the vote, finishing just above Monsanto (14%) and the U...
Story:ethicalconsumer.org

Media Council/ Deutsche Welle Akademie (DWA) Training on Ethical Decision Making for Journalists- Deutsche Welle Akademie (DWA), the media development and training center of the German international broadcaster Deutsche Welle, has organised a workshop in cooperation with  the Media Council of K...
Story:mediacouncil.or.ke

GreenBiz Jobs - Recent Jobs- Net Impact and the Boston College Center for Corporate Citizenship show the many paths to green careers that are possible besides the obvious roles. >Read More. With record numbers of people out of...
Story:jobs.greenbiz.com

How We Got Rolled by the Dishonest Fascists of Gamergate- On October 1, the computing giant Intel pulled its ads from Gamasutra, a trade website for game developers, over an essay called "Gamers dont have to be your audience. Gamers are over" by a jo...
Story:gawker.com

The CR Reporting and Communications Summit- Reporting CR activities is an evolving process. Developing a sophisticated and focused stakeholder engagement is no easy feat. Its our 8th year so how we can make things different Find out here: ...
Story:events.ethicalcorp.com

Chipmaker FTDI bricking counterfeit kit • The Register- Reports are emerging that chip-maker FTDI has declared war on chip counterfeiters with a driver update that bricks USB devices recognised as fakes. Hackaday reports that the issue has been noticed ...
Story:theregister.co.uk

Vine Phone Psychic Line Prepay PayPal Bookings - Vine was the first online phone psychic reading line to introduce secure prepay PayPal bookings for her psychic readings. Vines spiritually inspired PayPal booking service eliminates unnecessary p...
Story:vinemedium.com.au

What’s an Ethical Bribe?- An ethical bribe is basically a sound and fit strategy of providing incentives to your audience base. Though the term "ethical bribe sounds startling, it is actually a way to honestly attract cust...
Story:castellrolle.com

PSP Go Game Downloads - Places To Get Them Revealed!- There ARE places to get PSP Go game downloads. Theres no point in running to the stores to pay $40 to $50 for each and every game you want. Im going to show you how to PSP Go game downloads and w...
Story:firstbillminesn.cu.cc

Randomised controlled trials for Ebola: practical and ethical issues : The Lancet- 2 months ago, when the numbers known to have died from Ebola in west Africa could still be counted in hundreds, WHO made an important statement about investigational drugs and vaccines. This crisis...
Story:thelancet.com

Testing of Canadian Ebola vaccine moving as fast as possible: NewLink CEO- TORONTO -- The CEO of the company that holds the licence for a Canadian-made Ebola vaccine has a message for people who are frustrated by how long it is taking to get it into use in West Africa. Th...
Story:ctvnews.ca

Ethical Problems : Nursing2014- Yesterday several family members asked me if a do-not-resuscitate (DNR) order for their unconscious, terminally ill father was appropriate at this time. They were afraid that agreeing to DNR status...
Story:journals.lww.com

GPs to be paid £55 cash bonus for diagnosing patients with dementia - Health News - Health & Families - The Independent- Practices will be assessed in March next year and GPs will be given the choice to spend the money on salaries or general running costs of surgeries. Health chiefs say they have identified a gap of ...
Story:independent.co.uk

Ethical retailer of the week: efergy - Blue and Green Tomorrow- Blue & Green Tomorrow is currently running a crowdfunder to ensure its survival. Please pledge. efenergy - standing for efficient energy - is a global manufacturer of energy monitoring systems, wit...
Story:blueandgreentomorrow.com

Struggling To Manage Your Virtual IT Infrastructure? HereS What You Need-mineschain-fj.cu.cc - Companies across industrial verticals are making a move towards incorporating virtualization to their overall IT strategy. In the spate to cut cost and improve IT efficiency, companies have employe...
Story:commercials

#staffreads: the crowning glory of ethical restaurants - Virgin.com- Fortunately the answer is positive; the number of food outlets that care about sustainability and your stomach has grown. For example, in the hustle and bustle of London Kings Cross lies Grain Stor...
Story:virgin.com

Crackerjack Selling Secrets review. Is Crackerjack Selling Secrets worth buying?- Crackerjack Selling Secrets Persuasion Secrets Of The Richest And Most Successful Sales, Marketing And Negotiation Pros Who Ever Lived Dear Friend, ��������� If you would like to learn the best-kep...
Story:crackerjacksellingsecrets.cbfeed.com

Food for Thought – Gastronomic Lessons in Ethical Marketing - Community blogger Simon Pimenta explores how the experience of fine dining can provide a good model for graceful marketing. Anyone who has read Lynn Serafinn s book The 7 Graces of Marketing wil...
Story:the7gracesofmarketing.com

Ethical content management: A double-edged knife to success - The Nation- Users are solely responsible for their comments.We reserve the right to remove any comment and revoke posting rights for any reason withou prior notice.
Story:nationmultimedia.com

What were you doing with so much money at home, Edhi Sahib? – The Express Tribune Blog- Sunday mornings are the laziest mornings of the week, when all one wants is to wake up to the smell of halwa puri and thick newspapers. However, this Sunday morning, Karachi woke up to the news of ...
Story:blogs.tribune.com.pk

It Is Crowd Fund O Clock Will You Join My Emerald Revolution? - Ethical Hedonist-hedonist.com - It  Is Crowd Fund O Clock  Will You Join My Emerald Revolution Visit our Crowd funding Campaign page now and snap up some wonderful and creative rewards! Ethical Hedonist Magazine has moved to  ww...
Story:ethical

The New Yorker Festival: Winning the War on Terror: The Ethical Dilemmas - Bradford Berenson, Deborah Pearlstein, Ali Soufan & Michael Scheuer -audiobooks.try-before-you-buy.com - Sunday, July 27, 2014 The New Yorker Festival: Winning the War on Terror: The Ethical Dilemmas Bradford Berenson, Deborah Pearlstein, Ali Soufan & Michael Scheuer Genre: Speakers & Storytellers Pri...
Story:top

The Soft, Kind, Loving Face of Hate- Once the moral and ethical infrastructure of a meaningful worldview based upon our status as creatures of God is removed from the thinking of the human being, a vacuum develops. That vacuum, in tod...
Story:aomin.org

Ghanaian Designer Mina Evans Spring/Summer 2015 at the ITC Ethical InitiativeExquisite Magazine- Mina Evans collection at the ITC Ethical Fashion Initiative in conjunction with Altaroma, which was themed Beat of Africa fashion show at AltaRomAltaModa 2014 was very impressive. 
Story:exquisitemag.com

Path — Helliza Rahmawan (I-Zee)- Helliza listening to Hip Hop Is Dead by DJ Ethical
Story:path.com

Top 10 List of Ethical Ways to Make Money on the Internet - Biz Epic- Lewis Howes knows his stuff. Hes a lifestyle improvement coach and mentor, one of Detail Magazines "Top 5 Internet Gurus who can make you rich, and was recently honored by Barack Obama as one of ...
Story:bizepic.com

Kelly Moore Bag for Women -- Provide You Got It the actual Shield It Should get-ourspromotions-lbv.cu.cc - The particular extremely stressful lifestyles associated with photography lovers frequently cause them to become end up in many distressing situations. Rainfall, thunderstorm, compacted snow, cyclo...
Story:seine

List of ethical concerns in video games (partial)- Video games are used to covertly advance the political agendas of arms manufacturers. The aggressive marketing of capitalist war games is an inspiration to the U.S. military, which could take a pag...
Story:leighalexander.net

#GamerGate is an attack on ethical journalism- In the ongoing, head-scratching pseudo-scandal that is #GamerGate, there is a narrative that is starting to take hold that is really beginning to bug me. That narrative, which is a classic example ...
Story:rawstory.com

GG Requires 2 activities: 1. Collect, Compile, Discuss information about ethical issues. 2. Email Companies about those issues. Burnout, Anger, Distraction, are usually caused by defending GG, & partaking in other discussion & activities instead. Rather, take a break, talk to friends, play games. : KotakuInAction- GG Requires 2 activities: 1. Collect, Compile, Discuss information about ethical issues. 2. Email Companies about those issues. Burnout, Anger, Distraction, are usually caused by defending GG, & pa...
Story:reddit.com

Open and honest discussion of any and all gaming-related topics, including ethical concerns and social issues, between consumers, creators, and journalists. : KotakuInAction- Open and honest discussion of any and all gaming-related topics, including ethical concerns and social issues, between consumers, creators, and journalists. (self.KotakuInAction) As the Leader of G...
Story:reddit.com

What Are You Missing In Horse Racing Handicapping and How Much Does It Cost-online-mine-yh.cu.cc - Have you ever had this experience, youve handicapped a horse race and you are looking at the odds and they just dont make sense You ask yourself, Why is that horse the favorite You might also a...
Story:art

3 Key Findings in Chapel Hill’s Academic-Fraud Investigation – The Ticker - Blogs - The Chronicle of Higher Education- The University of North Carolina at Chapel Hill on Wednesday announced the findings of a long-awaited, independent investigation into academic fraud in its department of African and Afro-American s...
Story:chronicle.com

Our early research was focuased on the frameworks and approaches typically associated with the field of corporate social responsibility, or CSR, but we were unable to find a credible scientific or empirical model that reduced authentication to a binary calculation. So, we built one. The turning point came when we shifted our focus away from any specific policies, practicies and issues - recognising that all of these things, even those with ethical, social and environmental dimensions, are commercially motivated - that we discovered what we now refer to as the ethical brand process.

Authentic ethical brands are not perfect. However, the one thing that sets them well apart from all others is the way they respond to these imperfections. One of the major challenges our authentication methodology had to overcome was to incorporate an in-built tolerance for human imperfection that does not in any way undermine the integrity of the approach.

The ethical brand process is defined by:

  • Listening to the interests, needs and concerns of stakeholders

  • A willingness and ability to Learn from stakeholder interactions

  • Responding to stakeholder approaches - timely and respectfully

Discovering the ethical brand process was an important milestone in the evolution of our methodology. It clearly identified activities that we could observe and measure in an unbiased and clinical manner - without operational intrusion.

The eb Process reveals everything both we and brand owners themselves need to know about how responsive the organization is to the needs, interests and concerns of all its stakeholder communities - anywhere 24x7.

Definition: Authentic Ethical Brand

Picture credit: antwerpenR, Antwerp, Belgium