AUTHENTIC ETHICAL BRANDS
Are Listening, Learning And Responding To Their Stakeholders
How sustainable is your smartphone? - interactive - How sustainable is your smartphone - interactive Smartphones are owned by one in five people and have changed how many of the worlds most important industries work - from journalism to farming. B...
Story:theguardian.com

10,000 children estimated to work in Nepal's carpet industry - Aged 11, Sanju was sent by her parents in rural Nepal to work for a carpet factory in the capital Kathmandu. They were assured she would be paid and well looked after. That was the last they heard ...
Story:theguardian.com

Corporate executives gather at the UN for a go at fixing sustainability - Can corporations, even the most responsible ones, lead the way to a sustainable future Or should people who care about social and environmental problems instead focus on politics and government O...
Story:theguardian.com

Thinking outside the box: unwrapping a massive packaging problem - As the holiday season approaches, more and more purchases are happening online. Online purchases are projected to grow 20.1% to hit $1.5tn this year, according to eMarketer. As a result, mail packi...
Story:theguardian.com

Mars company profile: A taste for sustainability- Confectionary giant Mars is making strides to ensure its vast operations are on a sustainable footing Mars, the confectionary giant, might seem as though it is from another planet with its lofty Fi...
Story:ethicalcorp.com

Arabesque Buddha charm necklace - India MahonIndia Mahon- Elegant twist on a charm necklace with hand-made arabesque style Buddha charm necklace in 22ct gold vermeil. Finished with our signature S clasp and small delicately faceted rainbow moonstone briol...
Story:indiamahon.com

Grow Alfalfa - Community Food Co-op Shop Update on StartSomeGood, a crowdfunding platform for non-profits, social entrepreneurs and changemakers- Alfalfa House is a not-for-profit community food co-op in Enmore, a suburb in Sydneys inner west. It began as a food buyers group in 1981 when a group of households came to together to bulk buy b...
Story:startsomegood.com

ETHICAL PROBLEM - Usually when Lindir brings me my breakfast in the mornings he hurries to get me set up and leaves before I discover my eggs are undercooked and smack him upside the head. But once in a while he wax...
Story:grumpyelrond.wordpress.com

Eating is an ethical statement? Weight Loss Motivation Support- An old friend dropped by the other day. Shes changed a lot over the years. Led a very interesting life, with more than her share of challenges along the way. She just got back from a trip to Asia ...
Story:viva.celebratewomantoday.com

Darlo ethical baby clothes: Helping malnourished children worldwide- I spotted Darlo on Twitter a few weeks ago and felt instantly compelled to get in touch. I love ethical, fairtrade and organic baby products - especially when theyre sensibly priced and accessible...
Story:mymillsbaby.co.uk

Corporate Knights - The Magazine for Clean Capitalism- The Rowe School of Business at Dalhousie University hosted the Ethics in Action conference last weekend in Halifax, Nova Scotia. The event encouraged business students to think about the complex et...
Story:corporateknights.com

Cheat sheet: Corporate responsibility cheat sheet- Companies in the US and UK have wasted about $150-$200bn through unethical and irresponsible behaviour since 2009, according to "conservative estimates by Ecclesiastical Investment Management (EIM...
Story:ethicalcorp.com

IGP Tasks Newly Promoted Policemen on Uphold Ethical Standards- In a statement made available to journalists at the weekend in Abuja, the IGP enjoined the officers to uphold ethical standards and the fundamental human rights of Nigerians in the discharge of the...
Story:metropole.ng

International Businesses Standards Organization (IBSO)- We, business owners, leaders from business, international agencies and institutions, non-government and civil society organizations, academia and the media, by signing the Worldwide Charter for Fai...
Story:standardizations.org

Marketing the Ethical Fashion Industry- Everyone wants to look gorgeous, but these days, consumers are increasingly aware that this can come at a cost. A cost to the environment and a cost to others. We are being made increasingly aware ...
Story:lincolnmartin.com

Policies for the future- Many co-operatives are leading the way when it comes to sustainable practices. Here, the News looks at some examples of ethical policies put into practice by organisations in the movement The Phone...
Story:thenews.coop

ESG / EIA SIA Manager (with fluent French) - Acre has been engaged by a London based Private Equity firm focused on African investment to recruit an ESG Manager to develop and implement the firms Environmental, Social and Governance policies...
Story:ethicalcorp.com

Animal Welfare - At Deckers Brands, we want consumers to know about the materials used in our products. We are among the leaders in ethical supply chain for consumer goods, and particularly, the sourcing of sheepsk...
Story:deckers.com

Genome Medicine - Advances in genomics are contributing to the development of more effective, personalized approaches to the prevention and treatment of infectious diseases. Genetic sequencing technologies are furth...
Story:genomemedicine.com

Revised Ethical Principles Have Profound Implications for Psychological Research - Mind the Brain- The World Medical Association has just released the latest revision of Declaration of the Helsinki Ethical Principles for Medical Research Involving Human Subjects. You can find the full document o...
Story:blogs.plos.org

Whatsupic - Ethical Dilemma for Ebola Drug Trials- Organizers of the US-government-led trial disagree that every patient should receive experimental treatment, arguing that it will not necessarily be better than standard care. "The idea that there...
Story:whatsupic.com

Recycled Copy Paper - Every year, over 15 million hectares of Earths forests are destroyed. In Australia, since European settlement, over 90 per cent of our old growth forest have been cleared and logged. Today, woodch...
Story:wilderness.org.au

The Ethics of Ethical Regulation: Protecting the Practitioner as Well as the Client - Gunther - 2014 - Psychotherapy and Politics International - Wiley Online Library- Professional regulatory bodies, including ethics committees and association boards, as well as government licensing authorities, oversee the ethical behaviour of health care professionals, and spec...
Story:onlinelibrary.wiley.com

VPA Code of Conduct - Wisconsin DNR- VPA Code of Conduct Follow all hunting, fishing, and trapping regulations. Only access areas posted with VPA signs. Know the field boundaries and do not trespass on the surrounding private land. Ac...
Story:dnr.wi.gov

UPS CSR report review 2013: Is ‘more’ the right commitment?- UPS continues its impressive record on reporting, though its latest edition fails to take seriously enough the glaring challenges that come with transport growth UPS has created a comprehensive, de...
Story:ethicalcorp.com

Scotland leads on zero waste economy- Scotland shows independent-mindedness when it comes to the circular economy The people of Scotland may have rejected separation from the UK in the recent referendum, but the country is developing a...
Story:ethicalcorp.com

Analysis: A code for costing the earth- UN says payments for ecosystem services can work - but a code of conduct is needed A new UN report on payments for ecosystem services (PES) says they can protect forests and play a role in tomorrow...
Story:ethicalcorp.com

Greenpeace asks Elections Canada to investigate Tory ties to Ethical Oil - The Globe and Mail- Greenpeace Canada has asked Elections Canada to probe whether the Conservative government colluded with a pro-industry group known as Ethical Oil in contravention of the countrys election laws. Et...
Story:theglobeandmail.com

Ethical hunting - Game Management Authority- The concept of ethical hunting has been around for some time and it is important that all hunters have an understanding of its principles and practise these when in the field. Ethical hunting means...
Story:gma.vic.gov.au

Hope X - Ethical Questions And Best Practices For Service Providers In The Post Snowden Era- Description: Service providers have always had to shoulder a tremendous ethical burden because of the volume of personal information they hold, including files, metadata, and geolocation data. Some...
Story:securitytube.net

How To Write Your Spiritual Ethical Will reviews. Should you buy How To Write Your Spiritual Ethical Will or not?- How To Write Your Spiritual Ethical Will review, is How To Write Your Spiritual Ethical Will a scam or something worth buying If you are wondering if How To Write Your Spiritual Ethical Will is wo...
Story:SPIRITUALE.cbwso.com

Is it possible to have an ethical smartphone?- Modern gadgets can have a huge impact on the world around us: the mining of scarce minerals in areas of conflict, the poor treatment of workers in the factories that produce the devices, and the wa...
Story:epictimes.co.uk

Should Advertisers be Guided by Ethical or Legal Limits?- A few weeks ago Hyundai and its sister company KIA were found guilty by American Authorities of, shall we say, understating the fuel consumption of some of their cars. Some colleagues wanted to kno...
Story:alvarangaconsulting.wordpress.com

CMV: Its ethical for a 22 Yr old Male to date a 16 Yr old girl, as girls his own age don't take him as serious, and he looks like a pretty boy, only teen girls are attracted to him : changemyview- For people who have an opinion on something but accept that they may be wrong or want help changing their view. Awarding a delta: ∆ = (unicode; works on Windows, Mac, Linux, and smartphones...
Story:reddit.com

Why Do You Need A Web Design Company To Build Your Website?-promoswebsr.cu.cc - A website is a medium using which a business can attract the right target audience, provided that it showcases and communicates important business information in a customer-oriented way. If made in...
Story:mines

THE STATE OF UBER: A Bull’s Case And Why Anyone Thinking About Firing Its CEO Travis Kalanick Is Insane- Ubers in the news again. And not unexpectedly, not for a good cause. A quick run down of what happened earlier this week... Michael Wolff, an insufferable media journalist, invited Ben Smith (editor...
Story:themichaelreport.com

10 Top Tips for Writing Relevant, Ethical Marketing Copy - Can online marketing copy serve our customers rather than capture and convert them Marketer Lynn Serafinn shares her tips in Part 6 of this 6-part series. Throughout this 6-part series, Ive b...
Story:the7gracesofmarketing.com

What’s an ethical author? -morton.com - You may have spotted a new green badge in the righthand column of widgets ...... An author program facilitated by the Alliance of Independent Authors but open to any writer who has published a long-for...
Story:alison

Scots Pine Christmas Tree- Get a living Christmas tree sapling this Christmas, and keep it for life - a more sustainable option. This one, the Scots Pine tree is native to Scotland and is a favourite with many families at Ch...
Story:ethicalinstyle.com

Saroj Singh's answer to Was Devi Urvasi's curse to Arjun ethical or did it have some hidden reason? - Quora- When Arjuna physically ascended to heaven and visited the court of Indra, Urvashi, Rambha and other celestial maidens performed a dance to welcome him. Enamoured with Arjuna, Urvashi visited him in...
Story:quora.com

Petition · Stop Spreading Propaganda about Seaworld! · Change.org- Seaworld educates millions of young children every year about the marine ecosystem. SeaWorld has done 23,000 rescues, rehabilitations, and releases of marine animals, the largest number of any indi...
Story:change.org

Our early research was focuased on the frameworks and approaches typically associated with the field of corporate social responsibility, or CSR, but we were unable to find a credible scientific or empirical model that reduced authentication to a binary calculation. So, we built one. The turning point came when we shifted our focus away from any specific policies, practicies and issues - recognising that all of these things, even those with ethical, social and environmental dimensions, are commercially motivated - that we discovered what we now refer to as the ethical brand process.

Authentic ethical brands are not perfect. However, the one thing that sets them well apart from all others is the way they respond to these imperfections. One of the major challenges our authentication methodology had to overcome was to incorporate an in-built tolerance for human imperfection that does not in any way undermine the integrity of the approach.

The ethical brand process is defined by:

  • Listening to the interests, needs and concerns of stakeholders

  • A willingness and ability to Learn from stakeholder interactions

  • Responding to stakeholder approaches - timely and respectfully

Discovering the ethical brand process was an important milestone in the evolution of our methodology. It clearly identified activities that we could observe and measure in an unbiased and clinical manner - without operational intrusion.

The eb Process reveals everything both we and brand owners themselves need to know about how responsive the organization is to the needs, interests and concerns of all its stakeholder communities - anywhere 24x7.

Definition: Authentic Ethical Brand

Picture credit: antwerpenR, Antwerp, Belgium