AUTHENTIC ETHICAL BRANDS
Are Listening, Learning And Responding To Their Stakeholders
UK supermarkets failing to stock enough sustainable fish, says report - Some of the UKs biggest supermarkets are not offering enough sustainably caught fish, despite soaring demand from consumers, according to new research published on Friday. The Marine Stewardship C...
Story:theguardian.com

Socrates in Silicon Valley- By Lucy P. Marcus | Project Syndicate | January 30, 2015 If Socratess gadfly was in Silicon Valley, it would have a lot of lazy horses to sting. The citizens of the technopolis appear oblivious to...
Story:policyinnovations.org

SeaWorld Admits To Giving Orcas Anti-Anxiety Drugs- [UPDATE 2: SeaWorld Gave Nursing Orca Valium, Against Accepted Vet Guidelines][UPDATE: SeaWorld Gave Valium To Whales For "Grotesque" Behavior Unnatural In The Wild]   Trainers at SeaWorld have bee...
Story:thedodo.com

Political will is the biggest barrier to tackling global water risk - So far, the big news this year has been all about oil. And for good reason: the recent drop in petrol prices has caused widespread economic and geopolitical dislocation for producers and consumers ...
Story:theguardian.com

11 companies making their buildings greener - Tech giants, fast food chains and financial institutions are the latest companies to commit to improving their energy efficiency, according to the US energy department. Facebook, Arbys and Bank of...
Story:theguardian.com

What a waste: study finds big US brands stuck on disposable packaging - Big brands, including Burger King, Dunkin Donuts, KFC, Kraft Foods and MillerCoors, are wasting billions of dollars worth of valuable materials because they sell food and drinks in subpar packaging...
Story:theguardian.com

A Night of Adventure and Philanthropy - Dreaming of Africa! - Ethical Hedonist-hedonist.com - The World is a Book, and Those Who Do Not Travel Read Only a Page - St Augustine Buy  £10.00 Tickets Here:  A Night of Adventure Travel, Philanthropy and Chocolate  at Hospital Club, Covent Garden....
Story:ethical

Best ethical children's clothing - Telegraph- Green bottles The ethical clothing label Frugi is signed up to 1% For The Planet, a scheme that gives one per cent of all profits to chosen charities. Over 10 years Frugi has donated more than £130...
Story:telegraph.co.uk

Ethical and responsible travel - The Rakyat Post - The Rakyat Post- A posse of laughing, barefooted children covered in dust ran up to us, clearly excited that we had come to visit. Being Asian, I didnt look terribly different from the children so they werent too...
Story:therakyatpost.com

Co-creating the Ethical, Sustainable Fashion Movement: An Interview with Melissa Cantor of Ethica - Organic Bath Co.- Ethica is an online boutique where you can learn about ethical, sustainable fashion and discover emerging designers. While its only been around for two years, those two years have been significant...
Story:blog.organicbath.co

A mum in London: Oscar & Olivia: Ethical & Cute- Friday, 30 January 2015 Oscar & Olivia: Ethical & Cute What I love about London is the range and quality of independent shops  that strive to make a difference in the way we live and consume. but i...
Story:amuminlondon.com

Circular economy could create half a million UK jobs - We hear a lot about how we are running out of resources, but for many people it is hard to visualise. Sometimes Im asked: "Could it really happen The simple answer is yes, it could. And a lot so...
Story:theguardian.com

Long read: who will clean up global commerce? - Few play the system better than big business. Whether its getting the lowest prices from suppliers, convincing us to buy their stuff or keeping the taxman at bay, corporations reign supreme. But w...
Story:theguardian.com

Shell urges shareholders to accept climate resolution - Shell is set to confront the risk that climate change may pose to its future, after backing a resolution from activist shareholders. The move came on the same day it announced $15bn (£10bn) in cost...
Story:theguardian.com

Child labour in the fashion supply chain- Fast fashion has engendered a race to the bottom, pushing companies to find ever-cheaper sources of labour. That cheap labour is freely available in many of the countries where textile and garment ...
Story:labs.theguardian.com

Can businesses learn to speak the language of natural capital in 2015? - Theres a language barrier wedged between our current economic system and the natural world. Most financial models value essential natural components such as water and air quality at zero, or "free...
Story:theguardian.com

Press release: Ethical Corporation's editorial calendar for the first half of 2015- Over the next few months, Ethical Corporation will continue to cover all of the big sustainable business stories... ... highlighting the best examples of sustainability commercialised, featuring re...
Story:ethicalcorp.com

Nasa’s Mars mission inspires out of this world shower design - Even if your daily shower just lasts for five minutes, a poorly designed power shower can use as much as 70 litres of water (pdf). Personal washing, in fact, constitutes the largest part of Europea...
Story:theguardian.com

A taxonomy of the ethical and legal issues of learning analytics v0.1- In discussions around the ethics and legal issues of learning analytics Ive found the same issues cropping up again and again. Almost always theyve already been covered somewhere in the growing c...
Story:analytics.jiscinvolve.org

Partnership for agricultural development work - The sheer scale and urgency of our worlds food security mega-challenges require action from many partners.  How do we make Agricultural Research for Development (AR4D) leadership coalitions work i...
Story:ccafs.cgiar.org

BBC News - Churches oppose three-person baby plan- Senior church figures have called on the UK government to block the creation of babies from three people. The Church of England and the Catholic Church in England and Wales said it was not clear th...
Story:bbc.co.uk

Challenging Voices: A Conversation on Art and the Ethical Imperative- In celebration of the DMAs upcoming exhibition Between Action and the Unknown: The Art of Kazuo Shiraga and Sadamasa Motonaga, join Ming Tiampo, leading Gutai expert and Associate Professor at Car...
Story:dma.org

Ethical and appropriate data use requires data literacy- This Article doi: 10.1177/0031721715569465 Phi Delta Kappan February 2015 vol. 96 no. 5 25-28 Services Email this article to a colleague Alert me when this article is cited Alert me if a correction...
Story:pdk.sagepub.com

Instapundit » Blog Archive » LONGTIME GAMING SITE JOYSTIQ POISED TO BITE THE DUST. “Joystiq‘s position on major ethical issues…- LONGTIME GAMING SITE JOYSTIQ POISED TO BITE THE DUST. "Joystiqs position on major ethical issues in recent years mean it will not be missed by many readers.
Story:pjmedia.com

It’s Data Privacy Day. Is Your Customer Data Really Safe?- Did you know that today is Data Privacy Day We wanted to use this opportunity to reiterate Umbels commitment and focus to making data collection ethical, secure and transparent. On Data Privacy D...
Story:umbel.com

Don’t blow the whistle.- After a 13 year struggle trying to expose massive fraud by HSBC, having lost my job; nearly lost my home and facing new repossession proceedings; having damaged my mental and physical health to the...
Story:nicholaswilson.com

Microsoft 2014 Citizenship Report review: Disk half full- A concise read with notable strengths - and weaknesses Microsoft is taking a new, paired down approach to Citizenship reporting. Its 2014 report is a no-frills PDF that prioritises simplicity and w...
Story:ethicalcorp.com

Online Marketing Manager - Well regarded ethical Brand job with ADLIB- Have a Only Marketing Jobs account Sign in now and well pre-fill this application for you. Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 1Mb By applying for a job listed on Only M...
Story:onlymarketingjobs.com

Online Marketing Manager - Well regarded ethical Brand job with ADLIB- Have a Brand Republic Jobs account Sign in now and well pre-fill this application for you. Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 1Mb By applying for a job listed on Brand ...
Story:jobs.brandrepublic.com

What happened when Greenpeace went to Davos? - As someone who has campaigned to protect and restore forests across the world for decades, it is heartening to see a turnaround in the behaviour of some of the very companies that not so long ago w...
Story:theguardian.com

Thanks, everyone, but the koalas have enough mittens now - There is little that is likely to stir readers more than photos of adorable animals dressed up in funny clothes. Add the element of a vulnerable species rescued from the brink of death and destruct...
Story:theguardian.com

What plastic can learn from steel in a circular economy - The global plastics industry generates over 280m metric tons in waste every year (pdf). The majority ends up in landfills, incinerators or as marine and land litter. The US Environmental Protection...
Story:theguardian.com

The top 7 most read articles of 2014- Find out which articles generated the most interest among our global readership in the past year
Story:ethicalcorp.com

Volunteer Latin America on the Importance of Ethical Volunteering - Mapping Megan- Combining volunteerism with travel is one of our favorite ways to explore the globe, though its absolutely vital to choose a project which makes a genuine difference to the community and society a...
Story:mappingmegan.com

Petition · SHUT DOWN COPENHAGEN ZOO! · Change.org- I am in tears and devestated by the actions of the Copenhagen Zoo! This is WRONG in so many ways, and is why wild animals should not be capitve!!!! First off, shooting this 18 month old precious ge...
Story:change.org

Past Preservers - Episode 52 — Archaeology Podcast Network- On todays episode we talk to Nigel Hetherington of Past Preservers and we find out what it takes to be a TV presenter or expert in archaeology. Nigel is the founder of Past Preservers and he speak...
Story:archaeologypodcastnetwork.com

The ethics of saying 'sorry' : Columbia Journalism Review- Monica Guzman writes about journalism ethics for CJR. Last month, Slate published a Year in Outrage calendar, which chronicled the stories that enraged the general public each day of last year. The...
Story:cjr.org

Get 3 FREE Chapters from The 7 Graces of Marketing by Lynn Serafinn PLUS a special **surprise** gift- In this 67-page excerpt from international #1 bestseller The 7 Graces of Marketing, author Lynn Serafinn, marketing consultant to dozens of top-selling authors, and Founder of the 7 Graces Global C...
Story:spiritauthors.com

Reflections from the Chair — AS.AP- I was reading an article about responsibility by Philip Pullman yesterday "Writing is despotism but reading is democracy published in the New Humanist (https://newhumanist.org.uk/4799/writing-is-d...
Story:asapoth.com

Addanac City Comics » Ethical Treatment- Ethical Treatment by George on January 3, 2013 at 2:07 pm
Story:addanaccity.com

Kit Willow Podgornik makes her fashion comeback with ethical new brand KITX- "KITX is born from a spirit of kindness, integrity, transparency and X, representing the future. Staying true to these key words and harnessing and inspiring the passion and talent of our team, w...
Story:smh.com.au

Our early research was focuased on the frameworks and approaches typically associated with the field of corporate social responsibility, or CSR, but we were unable to find a credible scientific or empirical model that reduced authentication to a binary calculation. So, we built one. The turning point came when we shifted our focus away from any specific policies, practicies and issues - recognising that all of these things, even those with ethical, social and environmental dimensions, are commercially motivated - that we discovered what we now refer to as the ethical brand process.

Authentic ethical brands are not perfect. However, the one thing that sets them well apart from all others is the way they respond to these imperfections. One of the major challenges our authentication methodology had to overcome was to incorporate an in-built tolerance for human imperfection that does not in any way undermine the integrity of the approach.

The ethical brand process is defined by:

  • Listening to the interests, needs and concerns of stakeholders

  • A willingness and ability to Learn from stakeholder interactions

  • Responding to stakeholder approaches - timely and respectfully

Discovering the ethical brand process was an important milestone in the evolution of our methodology. It clearly identified activities that we could observe and measure in an unbiased and clinical manner - without operational intrusion.

The eb Process reveals everything both we and brand owners themselves need to know about how responsive the organization is to the needs, interests and concerns of all its stakeholder communities - anywhere 24x7.

Definition: Authentic Ethical Brand

Picture credit: antwerpenR, Antwerp, Belgium